Breakfast With Pikachu: Iittala Reimagines Its Origo Classic for Pokémon’s 30th Anniversary

To celebrate Pokémon’s 30th anniversary, Iittala has released a special collection featuring its popular Origo tableware. The Origo line, first launched in 1999 and designed by Alfredo Häberli, is known for its simple, modern look and striking stripes. This partnership combines two well-known brands that both became popular in the late 1990s, offering a fun and fresh take on everyday items. According to Iittala’s Creative Director, Janni Vepsäläinen, bringing these two iconic brands together creates an unexpected yet instantly recognizable result.








