Shift in the System: What Nike’s 1,400 Tech Layoffs Mean for the Future of the SNKRS App

Nike is making significant changes to its digital strategy, and it’s been a difficult process. The company recently announced another round of layoffs, impacting about 1,400 employees globally. This cut is different from previous ones, as it specifically targets Nike’s technology and global operations teams. Notably, the team responsible for the popular SNKRS app has been largely eliminated, suggesting a major shift in how Nike will handle releases of its most sought-after sneakers in the future.








