Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch “Royal Pop”

Following the buzz created by Swatch and Audemars Piguet’s surprising collaboration, jeweler Alex Moss is taking the popular watch to a new extreme. Moss, famous for designing eye-catching, custom pieces for stars like Drake and A$AP Rocky, has given the $400 bioceramic watch a luxurious makeover. He’s covered it in diamonds, demonstrating that even the most hyped items can be transformed with a bit of extravagance.








