Why Are Purists So Mad About the Swatch x AP Royal Pop?

The recent release created massive excitement, with long lines and crowded stores worldwide, similar to the popularity of the MoonSwatch. However, beyond the hype on social media, there’s a debate about whether these watches will become truly valuable collectibles. Some believe they could introduce a new generation to mechanical watches, while others worry that their design—which isn’t built for long-term repair and is easily modified—means they’re just a fleeting trend. Once the initial excitement dies down, the question is whether these pocket watches will foster a lasting love of horology, or simply lead to a surge of inexpensive, altered wristwatches.








