Baccarat Rouge 540 Is More than a Fragrance in New Documentary
The documentary ICON(S) premiered following the unveiling of a stunning artwork at the luxury house’s Perfume, Sculpture of the Invisible exhibition at the Palais de Tokyo in Paris last year. The multi-sensory installation, showcased among light sculptures, abstract paintings, and bubble-filled spaces, beautifully captured the core feeling of the brand’s signature scent.








