Hello Kitty Gets New Nintendo Switch Game as Sanrio Makes Major Gaming Move

Sanrio, the company behind Hello Kitty and other popular characters, has launched its own video game studio called Sanrio Games. According to Oricon, this new studio will create and publish a variety of games, starting with Sanrio Party Land. Sanrio Games plans to release at least 10 games in the next three years, expanding Sanrio’s reach in the gaming world beyond just licensing its characters to other developers.








