Matthieu Blazy Returns to Chanel’s Roots With the Cruise 2027 Collection in Biarritz

Chanel revisited its origins with a stunning show in Biarritz, a place that profoundly shaped Gabrielle Chanel’s vision. In 1915, with the support of her partner, Boy Capel, she bravely expanded her business beyond Deauville and launched her first couture house in the seaside town. Located near the beach, hotels, and casino, the Villa Larralde quickly drew in sophisticated international customers and, crucially, gave Chanel the financial independence she needed to become a powerful businesswoman. More than a century later, Chanel has returned to this pivotal location, celebrating the birth of its enduring style.








