Bad Bunny’s Super Bowl Halftime Show Was an Exuberant Act of Resistance

As with everything Bad Bunny does, the imagery in his video carried a deeper meaning. He featured people harvesting sugarcane, a clear reference to Puerto Rico’s long history of colonization. Sugarcane was first brought to the island by Spain in the 1500s, leading to large plantations and the use of slave labor. Later, in the late 19th century, the United States took control of Puerto Rico and continued the profitable sugar industry, with major mainland companies benefiting the most.








