
Anderson .Paak noticed his son, Soul Rasheed, and his then-wife, Jaylyn Chang, had become completely captivated by K-pop, much like America as a whole – a phenomenon that reminded him of the frenzy surrounding The Beatles. He observed how Black American music had originally inspired a new genre that spread globally and then powerfully returned to the U.S. This K-pop obsession brought Soul and Chang closer together. While .Paak was deeply familiar with the roots of the music – soul, R&B, and hip-hop – he hadn’t yet connected with this new K-pop version, so he wanted to understand what was drawing his family in.