
As a movie reviewer, I’ve noticed a fascinating trend happening here in LA. Brands are realizing that all these stars and social media influencers need spaces to create content, so they’re building these really cool, Instagrammable spots. I’m talking about places where they can try out products and shoot quick videos. Companies like Puma, Skims (Kim Kardashian’s brand), and e.l.f. Cosmetics are leading the charge, creating dedicated areas for influencers to experience their products and share them with the world. It’s essentially turning brand experience into content creation, and it’s happening everywhere!