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Calvin Klein Sets Its Sights On Shapewear

BBG News

When you hear Calvin Klein, it brings to mind undergarments, and more specifically, undergarments adorning a highly recognized celebrity, plastered across an entire billboard-sized advertisement. After almost four decades of groundbreaking campaigns that cemented their position in the designer underwear market, the company is now embarking on a new project: shapewear.

For the very first time, this collection by the brand stands out as unique in the field of shapewear. In honor of its debut, Calvin Klein collaborated with renowned photographer Charlotte Wales and actress Eve Hewson for a special celebration.

The collection encompasses sculpting undergarments designed for authentic shaping, along with clothing items inspired by a minimalist, sensual aesthetic. The assortment spans from bodysuits that resemble biker shorts to seamless thongs, and extends to one-pieces adorned with lace trimmings. Each piece in the collection highlights four essential elements: Second Skin Smoothing, Stay Put Mesh, Stay Put Stretch, and Secure Sculpt.

A new collaboration between Nike and Skims is soon to be launched, which follows their recent joint venture announcement. This newest move represents a rapid growth phase for NikeSkims, valued at approximately $4 billion USD. Skims has already secured partnerships with the 2024 Paris Olympics, the WNBA, and The North Face, and now dominates a significant portion of the shapewear market. Now, Calvin Klein enters the competition.

You can conveniently purchase Calvin Klein’s body-shaping garments online right now. Prices start at $34 for the “Second Skin Smoothing Thong” and go up to $104 for the “Stay-Put Stretch Slip.

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2025-02-28 20:55

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