For the first time ever, the 2026 BRIT Awards will be streamed live on ITV’s YouTube channel, offering UK viewers a new way to watch the annual music celebration.
The show will be broadcast live in the UK on ITV1 and ITVX starting at 8:15 PM on Saturday, February 28th.
After it airs on ITV, the show will be available to watch globally on ITV’s YouTube channel starting at 8:45 PM. International viewers can also watch live on The BRITs’ official YouTube channel.
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Comedian Jack Whitehall will host this year’s awards show, which is being held at the Co-op Live arena in Manchester. Nominees include popular artists like Olivia Dean, Lola Young, and Sam Fender.
The performers for the evening will include the singers of ‘Golden’ – the award-winning song by the fictional band HUNTR/X from the popular Netflix series KPop Demon Hunters. ‘Golden’ reached number one on the Billboard Hot 100 chart and stayed there for eight weeks.
Katie Rawcliffe, Entertainment Director at ITV, announced that the BRIT Awards are moving to Manchester, marking a new and exciting phase in their long-running relationship.
We want to give fans more access to the music they enjoy. That’s why, for the first time, UK viewers can watch the event on ITV1, ITVX, and ITV’s YouTube channel – giving them the freedom to choose how they experience this major music night.
ITV continues to be the ultimate place to experience the BRIT Awards, offering everything from unforgettable performances and viral moments to exclusive content and live updates on ITVX. We bring all the excitement of the event directly to your TV and devices.
Dan Chalmers, who leads YouTube Music for Europe, the Middle East, and Africa, said they’re excited ITV is streaming The BRIT Awards on YouTube for the first time. He explained that YouTube is a central part of today’s culture, providing a global platform for talented artists and creators.
Our platform connects fans around the world, but The BRITs is, at its core, a community event meant to be enjoyed by families together.
Streaming on YouTube lets us combine the classic experience of watching together with a global community, bringing the excitement of Manchester to fans around the world.
The 2026 BRIT Awards airs on Saturday 28 February on ITV1, ITVX and YouTube.
The latest issue of Living Legends, a vibrant 100-page tribute to Taylor Swift, is now available! You can purchase it at newsstands or online for only £8.99.
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2026-02-21 00:49