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Brand it like Beckham! Brooklyn shares a look at his hot sauce food truck in Los Angeles as he continues publicity blitz for his new £15-a-bottle venture

BBG News

As a dedicated follower of the dynamic world of celebrity entrepreneurship, I must admit that the news about Brooklyn Beckham launching his own hot sauce line, Cloud23, has left me both impressed and intrigued. Being part of such a renowned family, Brooklyn has had the unique opportunity to observe and learn from some of the best in the business – his parents, David and Victoria Beckham.

Brooklyn Beckham carries on promoting his Cloud23 hot sauce brand, posting glimpses of its LA pop-up store on social media.

Last week, the entrepreneur officially kicked off his latest business endeavor with quite a buzz, and since then, the promotional wave hasn’t stopped – a food truck has been strategically placed near Whole Foods in Los Angeles to keep the excitement going.

On Wednesday, Brooklyn posted a video on his Instagram account (with over 16.8 million followers) showcasing a vehicle adorned with the Cloud23 logo, attracting a group of people eagerly waiting to try it out.

As a devoted fan, I can’t help but share my excitement about the new ventures from the eldest Beckham child. Though priced at £15 per bottle, the unique flavors – Hot Habanero and Sweet Jalapeno – are certainly worth the investment. Additionally, their line of clothing merchandise adds another layer to their impressive portfolio.

On a bustling Friday, the entire Beckham family made an appearance at a London Wholefoods store, celebrating the debut of their new sauce.

At the unveiling ceremony, his spouse, Nicola Peltz (age 29), affectionately linked arms with him, guiding him through the establishment. Later, they showcased the merchandise by taking a spin on a shopping cart, boosting the product’s popularity.

In a heartwarming display of emotion, the renowned family from Brooklyn struggled to suppress their joy. Dad David, aged 49, shared a tender kiss with his son, while mom Victoria, 50, looked on proudly, alongside younger sibling Romeo, at 22 years old.

At the thrilling event, not only was his grandmother Sandra there, but so was his aunt Joanne. Additionally, Nicola’s acting-brother, Will Peltz, was also in attendance.

‘Feel free to purchase from @cloud23, @wholefoodsuk or @wholefoods market. I’ve poured my passion into it, and I can’t wait for everyone to give it a taste!’

David playfully remarked with a smile, “I’m really impressed by this, buddy! I wonder if Nanny picked up the bill for hers @brooklynpeltzbeckham.

The initial disclosure of Brooklyn’s plans for their Cloud 23 lineup of foods and beverages was made by TopMob in January.

In a June interview, David Beckham Jr. announced his intentions to introduce a new product within the food industry, with its launch slated for September at Whole Foods.

Brooklyn shared with InStyle magazine in June that the still unverified dish was versatile, stating, “It’s wonderful because of its wide range. It can be incorporated into spicy margaritas, used for marinating chicken, or even paired with sushi.

He mentioned: ‘I can’t specify the exact details, but it pertains to the field of food. For the past two and a half years, it has been a labor of love for me – something I’ve dedicated all my energy towards. I’ve never put as much effort into anything else in my life.’

Apart from investing himself, he also contributed his personal funds to the project. Initially, he had to search for a distributor, and finding a CEO for a startup is quite challenging. In the beginning, it was just him pouring in money to kickstart the venture all by himself. Approximately a year ago, he managed to secure investors.

This month has been particularly prosperous for the Beckham family; Victoria launched her latest fragrance, while Romeo took his first steps on the runway.

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2024-10-10 14:33

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