Binky Felstead is called out by bakery owner for ‘asking for free cake for son Wilder’s third birthday in exchange for Instagram post’

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Binky Felstead faced criticism online after a bakery owner claimed she requested a free birthday cake for her son, Wilder, offering an Instagram post in return.

Reshmi Bennett, a 42-year-old London-based owner of the high-end cake company Anges de Sucre, has previously been in the news for publicly expressing her frustration with influencers asking for complimentary cakes.

Her social media is filled with posts stating she won’t accept simply being promoted as payment for her baking services; she requires actual money.

It appears Binky Felstead, from the show Made In Chelsea, didn’t see the original message. Instead, her assistant contacted Reshmi to order a cake for her son Wilder’s third birthday.

On Thursday, Reshmi posted screenshots to Instagram revealing that Binky’s representatives had asked for a free yellow train-shaped cake in exchange for promotion on Instagram.

Reshmi jokingly created a fake GoFundMe page, requesting £1.4 million for the cake – a playful nod to the large number of followers celebrity Binky has online.

At first, Reshmi hid Binky’s name in the screenshots of emails she shared, but she eventually revealed who Binky was in a subsequent post.

A spokesperson for Binky explained to the Daily Mail that the request was a typical one from her assistant. They offered to promote a business on social media in return for a birthday cake.

Binky wasn’t part of these email conversations and is currently on vacation with family. We understand this kind of teamwork isn’t everyone’s preference and we respect your choice to not participate.

We’re disappointed a private conversation was made public. Agreements like these are common in our industry and are generally helpful for all parties involved.

The initial order we received from Reshmi’s business requested a yellow train-shaped cake. They also mentioned a potential collaboration with someone on Instagram who has 1.4 million followers.

Reshmi explained she attempted to turn the inquiry into a sale by asking the client for their budget, postcode, and any relevant images.

Binky’s team responded, asking if we’d be interested in a collaboration. They proposed gifting the cake in exchange for a post about [redacted] on Instagram.

Instead of reacting with a sharp or playful comment – something Reshmi admitted she’d usually do – she calmly told Binky she was disappointed. She then pointed out Binky’s financial resources, implying it would be more appropriate if Binky covered the cost.

Binky’s team acknowledged Reshmi’s concern about how things looked and said they’d discuss payment with the star before getting back to her.

Reshmi then shared screenshots of their conversation on Instagram.

After seeing her post, Binky’s team sent her a disappointed email, clarifying that their intention wasn’t to simply get a free cake.

Binky often shares content about her children on Instagram, which gets a lot of attention. This can be really beneficial for businesses she works with, helping them reach new audiences they wouldn’t normally connect with.

Binky’s team ended the email by apologizing for reaching out, explaining that they understood this type of collaboration wasn’t welcome, and assuring them they didn’t intend to cause any offense.

After getting feedback from Binky’s team, Reshmi set up a GoFundMe page featuring a yellow train cake designed with the help of AI, inspired by the show Made In Chelsea.

Someone recently asked us to make a special cake for Binky Felstead’s son, who is turning three soon. They wanted a bright yellow cake shaped like a train!

We were really excited when we received the order! We love making cakes for children, and this one, especially for such a well-known TV personality, seemed like a fun project. There was just one slight problem, though: they wanted to pay us with an Instagram story.

We recognize things are difficult, particularly for those who rely on sponsored content. Binky likely faced a stressful situation, possibly having to quickly change plans for a sponsored trip to Dubai and instead travel to the US to be with family for Easter.

We felt better knowing she has 1.4 million followers who actively interact with her content, particularly posts including her children. However, we’re aware the internet isn’t always safe, despite appearances.

Our energy company is a bit old-school and still requires payment with real money. We offered to pay with social media engagement instead, but they won’t accept Instagram tags as payment.

We’re hoping to get Binky’s 1.4 million followers involved in a fun project! If everyone chipped in just £1, we could make an amazing yellow train cake and cover our energy bills at the same time.

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2026-04-10 15:19