Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

As a dedicated fan of Beyonce, I can’t help but be absolutely thrilled about her latest venture! This woman continues to defy expectations and push boundaries, leaving us all in awe. Her new whisky, SirDavis, is no exception.


Multi-hyphenate Beyonce has founded a brand new whisky. 

42-year-old singer unveiled the debut of SirDavis, an American whiskey created in partnership with Moët Hennessy and Master Distiller Dr. Bill Lumsden, marking its official launch.

The whisky is named after Beyoncé’s paternal great-grandfather, Davis Hogue, a prosperous bootlegger operating in the Southern United States during the time of Prohibition.

Hogue hid bottles of his beverage on trees growing on his farms for loved ones to find. 

In a press statement, Beyoncé expresses her longstanding attraction towards the strength and assurance she experiences when savoring premium whiskey, and invites others to share in this unique experience. She is acknowledged as an ardent fan of Japanese whisky.

Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

When I found out that my great-grandfather was a moonshine maker, it seemed as if my affection for whiskey was destined. With the creation of SirDavis, I aim to honor him by linking our lives through a fresh, common heritage.

As your trusted lifestyle guide, I’m thrilled to share an extraordinary American whisky collaboration with Moët Hennessy. This spirit honors age-old traditions while offering a fresh, one-of-a-kind experience in its category. Words fall short when describing its taste, so I invite you, dear friend, to savor it for yourself – welcome to the world of SirDavis!

The whiskey pays tribute to Beyoncé’s Texas origins by featuring a horse symbol on its bottle, and it was even aged, mixed, and sealed within Texas itself – the Lone Star State.

‘On their site, it’s described as a blend where the intricacy of rye and the sophistication of malted barley are seamlessly combined. The final product is refined in Pedro Ximénez sherry barrels, creating a harmonious blend of spice and subtle fruit nuances.’

In a press statement, Lumsden expressed that with SirDavis, they aimed to break traditional category patterns and introduce something fresh within the field.

As a connoisseur of fine tastes, I pride myself on the meticulous crafting of our signature blends, such as SirDavis. To create this exceptional spirit, we carefully choose our grains and then mature them in uncommon sherry casks, which lends an extraordinary depth to its flavor profile. This unique maturation process results in a bold, sophisticated taste that is entirely our own.

The spirit generated critical acclaim well before its release.

The following statement was made last year about a submission to several prestigious spirit competitions; it was done anonymously.

Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit
Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit
Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

The beverage won Best In Class for American Whiskey from the 2023 SIP Awards.

On Tuesday, I simply couldn’t help but share my unbridled excitement when Queen B dropped some smoldering pics on her Instagram, flaunting her radiance in a delicate lace gown!

In one snap, Beyonce reclines as she holds a glass of the spirit.  

She titled her post as, “‘Davis resonates within me’,” accompanied by two glass emojis and a mention of their site.

A bottle of the whisky has a suggested retail price of $89.99. 

The product is just the latest non-musical endeavor Beyonce has ventured into. 

Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit
Beyonce announces launch of new whisky SirDavis with alluring snap of her enjoying the spirit

It appears that Beyoncé has accomplished many things, ranging from fashion to film, and recently this year, she introduced a hair care line named Cécred.

Her many business ventures have not stopped her from making music.  

About half a year back, Beyoncé debuted her very first country music album titled “Country Carter.” This collection features guest appearances by renowned artists such as Dolly Parton and Miley Cyrus.

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2024-08-20 19:28

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