Better Collective launches AI sports betting tool Playbook

by

Playbook aims to streamline sports betting.

Better Collective has released Playbook, a new tool that uses artificial intelligence to make betting easier. Playbook uses image recognition to automatically create betting slips, so players don’t have to fill them out by hand. This saves time and provides a recommended selection of bets.

Playbook originally launched in the US on September 3rd, just before the NFL season started, and is now accessible to players worldwide. Better Collective hopes this will keep current players engaged and attract new ones, as well as build stronger relationships with its sportsbook partners.

Better Collective’s Playbook aims to streamline sports betting

Playbook lets social media users quickly create and access automated bet slips, sending them directly to their preferred sports betting app or website. This simplifies the betting process and saves users time.

Better Collective’s Playbook is designed to simplify sports betting for current players, making it both easier to use and more effective. By focusing on keeping players engaged, the company hopes to grow its role in the sports betting industry and strengthen relationships with online sportsbooks.

Better Collective’s co-founder and CEO had plenty of positive things to say at Playbook’s launch.

This plan outlines our goal to become the leading provider of exciting and personalized sports betting experiences for fans and bettors. It also aims to help our partners keep their customers engaged and coming back. This approach sets Better Collective apart in the global sports betting market, which sees over €1.5 trillion wagered each year.

As a gamer, I’m really seeing how Playbook is setting itself up for success. They’ve already built up a solid community of sports bettors, and their tech seems built to handle a lot of players. Plus, they’re working with some of the biggest names in sportsbooks, which means they’re focused on keeping us engaged and giving us a good experience.

Beyond Playbook, Better Collective is focused on developing additional AI-powered tools and staying ahead of the curve in sports betting technology.

Read More

2025-09-16 17:11