Bentley Teases New Emblem Ahead of Future Vision Concept Reveal

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Summary

  • Bentley reveals redesigned Winged B, only fifth update in 106 years
  • Emblem debuts July 8 on a new concept car, previewing future design
  • Features sharper wings and jewel-like “B” for modern, refined identity

Bentley unveiled a fresh redesign of its long-standing Winged B logo, representing the fifth change in their 106-year legacy. This revamp was masterminded by Director of Design Robin Page within the company itself. The new logo embodies a contemporary style, characterized by sleeker, more pronounced wings and a central “B” that takes inspiration from high-end watchmaking, giving it a jewel-like quality.

In a streamlined modification, the new wings discard the lower feathers to achieve a sleeker, more defined silhouette, while the internal diamond pattern has been subtly enhanced. The focal point of the emblem, the “B” center jewel, is now self-reliant and designed for versatile use in digital and product settings individually.

On July 8, the complete unveiling of this emblem is scheduled, coinciding with Bentley’s presentation of a concept car showcasing their future design philosophy. This new era in their design language will be hinted at through this vehicle reveal. Additionally, the unveiling of the revamped logo is planned for July 7, during the grand opening of Bentley’s cutting-edge Design Studio in Crewe.

As a gaming enthusiast, I’ve always been fascinated by the evolution of the iconic Winged B emblem, first conceptualized by F. Gordon Crosby in 1919. Over the years, this symbol has subtly transformed, mirroring Bentley’s rich legacy and embracing the spirit of each new era. The 2025 version is no exception, signaling Bentley’s dedication to streamlined design, meticulous craftsmanship, and a contemporary sense of luxury, paving the way for a new generation of exquisitely handcrafted vehicles.

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2025-07-02 11:26