Last December, BEAMS PLUS, a division of the Japanese retailer BEAMS, took an exciting and highly anticipated step into the U.S., establishing a temporary store in Los Angeles for the very first time. Now, following much excitement, the Tokyo-originated store is planning to bring its casual men’s clothing line, also called BEAMS, to sunny SoCal for its debut American pop-up.
From March 7th to April 20th, the temporary BEAMS pop-up shop can be found in the same spot as the BEAMS PLUS store: 620 Imperial Street. This unique storefront will showcase the Spring 2025 collection from the brand’s comfort-focused label, which reflects “Tokyo’s modern casual aesthetic.” Alongside the main seasonal line, the store will also feature “the A,” BEAMS’ new initiative that aims to reinterpret authenticity through the lens of American casual wear.
In a different area of the pop-up shop, you’ll find BEAMS offering items from their surf and skate-inspired line SSZ, along with unique partnership collections with brands such as Levi’s and NEEDLES.
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A post shared by BEAMS | ビームス (@beams_official)
As a devoted follower, I can hardly contain my excitement! In just a few weeks, I’ll be part of history as I attend BEAMS’ debut Los Angeles pop-up. This extraordinary event promises launch events, lively reception parties, and immersive community experiences that I simply cannot wait to be a part of.
Before the grand opening next month, feast your eyes on the stunning Spring 2025 collection in the gallery above. It’s an exclusive sneak peek at what’s to come, and it’s sure to leave you breathless!
BEAMS Los Angeles Pop-Up
620 Imperial Street
Los Angeles, CA 90021, USA
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2025-02-27 00:56