Bad Bunny to headline the Apple Music Super Bowl LX Halftime show in 2026

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The Super Bowl Halftime Show consistently generates a lot of buzz in music, sports, and popular culture, and the 2026 show will be no different. The NFL has officially confirmed that Bad Bunny will be the headlining performer for the Apple Music Super Bowl LX Halftime Show. The event will take place at Levi’s Stadium in Santa Clara, California, on February 8, 2026. More details are available on the NFL’s website.

The announcement was made during Sunday Night Football on September 28th, as people watched the Green Bay Packers play the Dallas Cowboys. Immediately after, social media exploded with enthusiasm from fans of Latin trap, reggaetón, and hip hop, who were thrilled by this groundbreaking news.

So, why is this such a big deal? It’s not just about another famous artist performing on a huge stage. Seeing Bad Bunny become such a huge name in rap and hip hop – especially as someone who’s so proud of his Puerto Rican culture – feels like a really important moment. It’s not just a win for him, but for all of us who connect with his story. Millions of people see themselves in his journey, and that’s what makes this performance so special.

Bad Bunny takes over the Super Bowl Halftime Show in 2026

Okay, so it’s finally confirmed – Bad Bunny is headlining the Super Bowl LX Halftime Show! I’ve been hearing rumors for ages, and I’m so hyped. He’s going to be performing at Levi’s Stadium in front of, like, the whole world. Seriously, this guy is huge. I mean, everyone knows his songs – “Tití Me Preguntó”, “Yo Perreo Sola”, “Moscow Mule” – he’s become a total global icon. What’s cool is how he mixes Latin music with rap and hip hop – it’s a really unique sound. I’m definitely tuning in – this is going to be epic! You can find more info about him on his official website.

Super Bowl LX is coming to Santa Clara in February 2026! 🏈 @sanbenito will be there. Don’t miss the #AppleMusicHalftime show! 🎶 Featuring @AppleMusic, broadcast on @SNFonNBC, and presented by @RocNation. #SBLX

— NFL (@NFL) September 29, 2025

In a statement to Billboard, Bad Bunny shared a heartfelt message:

““What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.””Bad Bunny

Jay-Z and Roc Nation back the Latin rap star

Jay-Z, who founded Roc Nation and has worked with the NFL for years on the halftime show, told Variety why they chose to feature Bad Bunny: “The impact Benito has had, and continues to have, on Puerto Rico is genuinely inspiring.”

Jay-Z said that Benito’s contributions to Puerto Rico, both past and present, are really impressive. He expressed his pride in seeing Benito perform on such a huge platform like the Super Bowl.

– Jay-Z on Bad Bunny performing at the Super Bowl

— WhatsOnRap (@WhatsOnRap__) September 29, 2025

Starting in 2019, Roc Nation has partnered with the NFL to create Super Bowl halftime shows that are both musically impressive and culturally significant. Given Bad Bunny’s large fanbase in Latin trap, hip hop, and urban music, this year’s selection is a perfect fit. It really delivers on both fronts. The choice is a win for music and culture.

Kendrick Lamar made history in 2025

During Super Bowl LIX in New Orleans this year, Kendrick Lamar achieved a historic first as the first solo rapper to headline the event. His performance was truly memorable, featuring special guests like SZA, Samuel L. Jackson, Serena Williams, and Mustard. He also generated significant buzz by publicly calling out Drake during the live broadcast.

There was some drama after the show too, honestly. A performer who was with Kendrick got arrested a few months later – it turned out he’d shown a Sudanese-Palestinian flag during the performance. It really got people talking about whether or not it’s okay to use a stage like that for activism, especially when so many people are watching. It definitely sparked a big debate and I saw a lot of people discussing it online. It was a pretty controversial moment, for sure.

Taylor Swift out of the running after NFL rejects deal terms

For several months, people wondered if Taylor Swift would perform at the 2026 event. But recent news shows the NFL didn’t agree to her requests, so she won’t be performing. Although many were looking forward to that possibility, the announcement of Bad Bunny has created a new buzz, particularly among fans of Latin urban music and rap. It’s a thrilling development for many!

A cultural touchdown for hip-hop and Latin music

This year’s halftime show is more than just a performance-it’s a true celebration. Bad Bunny taking the stage is a powerful moment, highlighting Latino pride, the strength of Puerto Rican culture, and the increasing global impact of hip hop music. It shows how hip hop is crossing boundaries and influencing cultures everywhere.

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2025-09-29 20:00