San Diego Comic-Con unveils a whole new look at Avengers: Doomsday.
The excitement around Avengers: Doomsday was huge at San Diego Comic-Con, and ScreenRant is thrilled to share a first look at brand new merchandise coming soon from Iron Studios, Mattel, and Bandai.
You likely recognize him as a villain, not a hero! Doctor Doom, the brilliant scientist from the movie Avengers: Doomsday, is now available as a highly detailed collectible figure. This S.H.Figuarts action figure features interchangeable parts – including arms and wrists – so you can pose him in his iconic crossed-arms stance or create other dynamic poses with his wired cape. It will be released in December 2026 for $100.
As a big fan of collecting movie figures, I was excited to see even more Doctor Doom options are coming! Iron Studios is releasing a seriously impressive 1:4 scale figure for around $1300, but you’ll have to wait until Spring 2027 for that one. They also teased a first look at Doom sitting on his throne – a smaller statue that will be out much sooner and costs about $250. Definitely adding both of those to my wishlist!
As a huge Doctor Doom fan, I’m so excited about the new Primalux costume! It lets you actually become Doom, inspired by his awesome look from the MCU. The suit comes with everything you need to start transforming – a stretchy base layer with a shirt and pants, plus a tunic, gloves, and belt. Then you add these incredible molded armor pieces for your shoulders, wrists, hands, and shins, and it really completes the powerful Latvarian ruler’s look!
Complete your look with a mask that fits comfortably thanks to its adjustable lining, plus a hooded cloak featuring a chain and medallions. Made from durable, high-quality materials and carefully detailed after the designs in Avengers: Doomsday, this costume accessory will bring your hero persona to life.
As a huge Marvel fan, I’m really excited about this! Anthony Mackie’s Captain America is getting the S.H.Figuarts treatment, and it looks fantastic. They’ve nailed his suit – totally fitting for the hero. The figure comes with everything you need, including his iconic shield, of course, but also these awesome large wings. That means I can pose him in all sorts of dynamic action scenes, both fighting on the ground and soaring through the air! It’s coming out in January 2027 and will set you back $150.
The S.H.Figuarts line is adding Thor from Avengers: Doomsday! This detailed figure brings the Asgardian god to life with his most recent outfit. It comes with his hammer, Mjolnir – complete with battle-worn paint details – and can be paired with Stormbreaker for dynamic poses and scenes. The figure will be available in December 2026 for $90.
Iron Studios is releasing a new Magneto collectible figure for $199.99, which will be available shortly. It’s a great item for collectors and celebrates the X-Men’s appearance in Avengers: Doomsday.
Magneto is now in stock, and Professor X from Iron Studios will be available for purchase shortly, priced at $249.99.
If you find Doctor Doom a little scary, Iron Studios has created a friendlier version with their new Doctor Doom Minico! It’s a great collectible for Marvel fans – perfect for desks or shelves – especially with the upcoming Avengers: Doomsday movie. You’ll be able to buy it soon for $29.99.
For even more fun, Mattel is releasing a new Doctor Doom plush toy! Standing at 12 inches tall, this unique plush features a hard vinyl head and a soft body. Press the button on his chest to make his eyes glow green and hear exciting sounds – beware, Avengers! With detailed printing, a felt cape, and striking facial features, it’s a fantastic way to represent the enigmatic ruler of Latveria. The Doctor Doom Feature Plush will be available in October for $24.99.
Get your family excited for the upcoming Avengers: Doomsday movie with a new Hot Wheels trackset! This one features Thor behind the wheel and will be available from Mattel on November 28th for $29.99.
Avengers: Doomsday will be available to watch in theaters on December 18.
2026-07-26 21:00