The founder of an Australian fashion company continues to stand by her decision not to offer larger sizes, despite facing accusations of fatphobia.
Marie Efstratiou launched her online clothing label, Chimaera, in June, and almost immediately created controversy with her first publicity effort, seemingly upsetting a large group of potential customers.
A hopeful business owner posted a TikTok video suggesting that instead of brands making extra-large sizes, people should focus on getting healthy and reaching a weight that’s good for them.
The video briefly showed Marie putting on lip liner, with a caption displayed over her face.
She included another message with the video, saying: ‘People might get upset, but it’s true. #health #weight #obese #brandowner.’
As expected, people reacted angrily to the video, with many commenting that Marie was being exclusionary and expressing fat-shaming views.
One commenter questioned why the store carries sizes for unhealthy individuals, suggesting they shouldn’t stock those sizes at all, and then accused the brand of being fatphobic.
‘You’re just saying that fat people don’t deserve nice clothes.
People of all sizes will always exist, and if you’re comfortable with who you are, you won’t be bothered by it. Just do your own thing.
‘I’ll let my PCOS insulin resistance know, hopefully these words of wisdom help,’ another added.
A third wrote: ‘Sooooo your clothing brand isn’t inclusive, got it!’
A muscular man spoke up, saying, ‘What about guys like me? I’m usually an extra-large, though I’m technically a large, but I had a really hard time with the fit around my back and arms.’
‘Are you suggesting I should lose muscle? I’m not overweight just buff.’
Notably, Marie replied to this comment with: ‘Nah keep the bulk son you good.’
When contacted by Daily Mail, Marie refused to discuss whether the video was a publicity stunt. However, she did release a statement reaffirming the content of the video.
She explained that her point was about brands not needing to carry every single size, and she doesn’t think that’s prejudiced against larger bodies.
Brands don’t have to appeal to everyone, and if someone is upset by that, the problem isn’t with the brand.
I’m not intentionally trying to be inclusive, and that’s not who I’m making this content for. If anyone was upset by my post, I don’t take responsibility for that, as it seems to be a personal issue on their end.
Honestly, if someone gets upset about what I post and decides not to support my work, good! I don’t want their business anyway. It really doesn’t bother me at all – I’m building this for the people who get it, and that’s all that matters to me.
Honestly, I just don’t connect with people who constantly feel like everything is a personal attack. It always feels like they see themselves as victims, and that’s not the kind of energy I’m looking for in the people I surround myself with.
‘In conclusion, yes I stand by my comments. I’m not one to make a statement and not stand by it.’
Marie started her brand, Chimaera, on Shopify in June and is currently offering a small collection: three different hooded jumpers and three styles of sweatpants.
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2025-10-23 05:48