Are You Ready For It? How Harris’ Campaign Is Marketing Taylor Swift’s Endorsement

As an avid follower of pop culture and politics who has been captivated by the electrifying energy of Taylor Swift’s concerts, I find it truly exhilarating to witness the powerful fusion of music and politics in this year’s election campaign. The friendship bracelets, a symbol of camaraderie and unity from Swift’s Era’s Tour, have now become a badge of support for Kamala Harris and Tim Walz, embodying the spirit of collaboration and solidarity that is crucial in these challenging times.

The Kamala Harris team has warmly accepted Taylor Swift’s endorsement during the debate, where she expressed her backing for Harris and Vice Presidential candidate Governor Tim Walz. In response, the official Harris-Walz store launched friendship bracelets featuring beads spelling “Harris Walz 24”. These $20 bracelets serve as donations to the Harris Victory Fund.

During Swift’s Era’s Tour, friendship bracelets have played a significant role among fans, with them frequently being exchanged during the concerts. It is thought that this tradition stems from a lyric in her 2022 song “You’re on Your Own, Kid,” where she sings: “So create friendship bracelets, seize the moment and savor it.

Initially, the Harris-Walz bracelets could be pre-ordered, with a scheduled launch on September 24th; however, they’ve been quickly snapped up as they are now out of stock.

In other places, the Harris-Walz team has been promoting Taylor Swift’s endorsement on social media through their account @KamalaHQ. This account, managed by the Harris campaign, shared a reaction to Swift’s backing – a video featuring the phrase “Kamala is ready for it,” a reference to Swift’s popular 2017 song titled “Ready For It.

Video captures Harris exiting the stage while “The Man” by Taylor Swift plays during a gathering following the debate between Harris (Democratic candidate) and Trump (Republican candidate). The song expresses Swift’s imagined experiences if she were a man, highlighting the freedom from sexism-related struggles that she believes would come with it.

Swift’s endorsement came on Tuesday night, shortly after the presidential debate.

In a recent Instagram post, Taylor Swift expressed her support for Kamala Harris, stating that she stands for the rights and causes that Swift passionately believes deserve a strong advocate. She praised Harris as a capable, talented leader who can lead the nation effectively without resorting to chaos. The post currently boasts over 10 million likes.

A post shared by Taylor Swift (@taylorswift)

In a closing remark, Swift identified herself as a “cat-loving woman without children,” alluding to remarks made by Republican vice presidential candidate J.D. Vance in 2021 about the country being run by such individuals. After Swift’s backing was announced, Walz expressed appreciation towards the singer and shared their common bond of cat ownership. During a live TV interview following the endorsement reveal, Walz said, “I want to express my gratitude to Taylor Swift. Speaking as a fellow cat owner, I found her stance eloquent and bold – exactly the kind of courage we need in America.

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2024-09-12 15:06