APB Has Nike, Jordan Brand and More Lined Up for Fall/Winter 2026

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SUMMARY

  • APB introduces its Fall/Winter 2026 collection through a localized campaign featuring Charlotte rapper Reuben Vincent
  • The seasonal rollout consists of APB’s latest apparel capsule alongside collaborations with Nike and Jordan Brand
  • The campaign also offers a glimpse into the retailer’s new Music Series, which will launch with Reuben Vincent on Juneteenth

APB, a Charlotte boutique, has shared a preview of its Fall/Winter 2026 vision. The collection goes beyond just clothes and shoes, aiming to create a complete experience that blends products with a sense of place, music, and community.

This campaign was filmed entirely at APB Charlotte within The Collective on Tuckaseegee and features Charlotte rapper Reuben Vincent. His original freestyle is the heart of the project and also marks the start of APB’s new Music Series, beginning with a Juneteenth concert at The Fillmore called APB x Reuben Presents: Reuben & Friends. The concert will include performances by artists like Marco Plus, Kai Ca$h, Ben Reilly, and SwaVay. This series demonstrates APB’s increasing commitment to music as part of its overall cultural initiatives.

The focus remains on the products themselves. For Fall/Winter 2026, we’re launching a new APB clothing line, with more releases planned throughout the season. We’re also giving a first look at upcoming collaborations: a Nike Dunk, Air Jordan 11, Nike V5 RNR, and Nike ReactX Rejuven8, all expected to be available in Fall and Holiday 2026.

This campaign showcases local people and highlights how clothing and shoes represent the spirit of Charlotte and its community. It emphasizes this connection through The Collective on Tuckaseegee, a community space that includes APB Charlotte and the APB Skatepark – a groundbreaking, Black-owned skatepark open to the public.

The APB Fall/Winter 2026 campaign showcases the brand’s growing vision, bringing together its products, music, and efforts to connect with its community in a unified way.

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2026-06-01 17:25