Aminé x New Balance 2025 Wants You To Cut the Performative Reading

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Summary

  • The first Aminé x New Balance 2025 campaign has dropped, leaning into the current trend of the “performative man.”
  • No collaborative footwear has been officially revealed quite yet, but the musician does don a pair of bright green kicks to match his matcha
  • The pair has set up a book drive in Portland, Oregon in support of the launch that runs through September 10

In their latest collaboration with artist Aminé, New Balance isn’t endorsing your reading performance or upped matcha consumption. Instead, they are embracing the trend of the modern man’s style that has become a dominant force in today’s cultural climate.

Although an official unveiling of the collaborative footwear is still pending, there are some playful promotional videos and billboards, along with a book donation initiative happening in Los Angeles to generate excitement.

In the images, Aminé is seen wearing vibrant green-toned sneakers, but specific information about them remains unclear for now.

Initially, the scene showcases the rapper engrossed in a book titled “Most Amazing Women of All Time.” However, his matcha interjects, suspecting he’s not really reading it. Instead, she accuses him of attempting to absorb positive energy (aura farming) since he’s 31 and feigning interest in the book. She then gestures towards a billboard as her conclusion.

 

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A post shared by Aminé (@amine)

Regarding the book drive, Aminé and New Balance have established a location at 207 NE Martin Luther King Jr Blvd, Portland, Oregon. You’re welcome to deposit your books in the box situated outside, up until September 10th.

 

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A post shared by CLBN (@clubbanana)

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2025-08-21 21:26