Movies

AMC Theatres Will Run Over 30 Minutes of Commercials Before Movies Starting 2025

BBG News

The story about the battle to preserve the cinema experience has faded in modern times due to innovative marketing strategies, extended film release windows for theaters, and premium formats that encourage viewers to watch on large screens. However, this fight for theater survival has led exhibitors to rely on advertisers to sustain their income. Now, a recent report shows that AMC Theatres has struck a new deal with its advertisers, which will introduce additional time slots for premium ads to play before trailers and the movie, starting July 1, 2025. This means that you’ll soon be seeing over half an hour of commercials and previews before your films.

According to Bloomberg, AMC Theaters is introducing a premium ad space called “Platinum Spot.” This spot will air before all other commercials and trailers before a main film. Additionally, it appears that AMC and NCM, the theater’s advertising partner, will split the earnings from this new ad slot. An AMC representative has stated their confidence that the addition of more ads won’t negatively affect cinema attendance trends.

Per their statement:

Despite AMC’s initial hesitation, it seems that other cinema companies have been successfully involved in this NCM pre-show initiative for over five years without any significant drop in attendance. This suggests that this pre-show initiative does not affect the movie-going behavior negatively. Participating in this will generate essential revenue for us during our recovery phase and enable us to maintain competitive ticket prices through offers like Discount Tuesday, matinée discounts of 20%, and the upcoming half-price Wednesday tickets program.

AMC’s New Advertisement Plans Help to Keep the Theatrical Experience Alive

The traditional cinema experience faces criticism due to the lengthy advertisements shown prior to films. For instance, the advertised start times on ticketing websites or at the box office often differ from the actual beginning of the movie. A user on platform X expressed their displeasure about additional ads before a film by stating that they usually arrive 30 minutes after the stated ‘start time’, always finding the movie just commencing. They consider this duration to be excessive.

AMC seems certain that extra advertising time won’t harm cinema attendance patterns, possibly because they understand that movie start times are often a misconception for general viewers. This chain has also innovated in boosting income, such as designing popcorn containers inspired by summer blockbusters and introducing The A-List membership program.

It’s encouraging to see that live theater will likely keep evolving and flourishing despite the increasing dominance of streaming platforms. Although it might be frustrating for viewers to endure numerous ads when going to the cinema, the shared experience of watching a movie on a large screen in high quality surpasses this minor inconvenience.

Bloomberg

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2025-06-06 11:03

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