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Adil Ray Faces the Axe as ITV Cuts Shake Up Good Morning Britain!

BBG News

morning news program host Adil Ray may be let go from his position on Britain’s beloved morning show, as ITV undergoes a revamp of its programming schedule and cost reductions.

The host, who is 51 years old, has faced criticism during their tenure on the program, with allegations such as being perceived as “overly politically aware” (woke) and criticizing the weight of darts player Luke Littler.

ITV did not deny that Ray was in trouble amid a huge cost-saving exercise at the channel.

After Ben Shephard left the program last year, Adil has taken turns hosting on Fridays and shares the role with either Kate Garraway, Laura Tobin, or Charlotte Hawkins.

However, according to reports from within the organization, after a gathering of top ITV officials, including daytime division head Emma Gormley, it was decided on Wednesday afternoon that Adil may be dismissed.

On Tuesday, ITV revealed that significant adjustments are in store for their daily TV lineup. Specifically, Lorraine Kelly’s program is being shortened from one hour to half an hour, similar to Loose Women, which will also be broadcast for just 30 weeks annually.

The TV hosts Ruth Langsford, Kaye Adams, Nadia Sawalha, and Denise Welch, all in their mid-60s, are reportedly concerned and alarmed about potential threats to their careers, leading to a commotion backstage.

Established television personalities such as Lorraine, aged 65 with a career extending beyond four decades, are reportedly feeling both angry and offended by the recent changes in the industry. Meanwhile, members of Loose Women are already expressing concern about potential layoffs that may follow.

Starting in January, a new policy is due to be implemented, which may lead to the termination of approximately 300 positions. The consultation process will commence immediately and last until September. Regrettably, employees affected by this change will be notified of their departure in December.

According to sources, Christine Lampard, aged 46, is concerned about the potential impact as she is responsible for hosting Lorraine during holidays and also moderating Loose Women. This implies that her annual workload could be at risk now.

According to a TV insider, all the presenters are in an agitated state and expressing strong disagreement after ITV made its announcement.

The performances significantly contribute to their income, which means they share the same level of worry and frustration as the production team, who have been informed that approximately 300 positions could be in jeopardy.

As a lifestyle expert, I’ve noticed Ruth, Kaye, Nadia, and Denise reaching out to the production team with a sense of urgency and strong feelings of disappointment. They’re expressing their anger towards ITV for making this recent decision.

Lorraine is equally upset because her program has been reduced to a 30-minute duration and broadcasted only for 30 weeks annually, which is the same as Loose Women’s schedule.

After spending numerous years on that particular channel, she finds it deeply offensive, more so now that Good Morning Britain remains unchanged, continuing to broadcast every weekday throughout the year. Interestingly, her show’s ratings are just as low as theirs.

Reducing the airtime for ‘Loose Women’ and ‘Lorraine’ could significantly impact Christine Lampard, as she hosts both programs. Most of her annual workload is associated with these shows, so a decrease in their schedules might jeopardize a substantial portion of her yearly assignments.

TopMob comprehends that the team of Loose Women, consisting of more than 20 hosts like Charlene White and Coleen Nolan, believe it’s inevitable that the broadcaster will release long-standing talents who have been instrumental in the show’s creation over many years.

As a lifestyle expert, I’d say it’s intriguing to consider that the younger voices might hold an edge in certain scenarios. For instance, contenders like Olivia Attwood, who is only 34, or the dynamic GK Barry at 25, could potentially gain more traction compared to seasoned stars such as Janet Street-Porter, aged 78, and Jane Moore, 63. It’s all about striking a balance between experience and fresh perspectives!

An insider from Loose Women shared: ‘Currently, we have approximately 20 hosts on the show. Some of these are permanent like Ruth, Kaye, Nadia, Denise, Janet, and Jane, while others such as Myleene Klass and Sue Cleaver appear more sporadically.’

Currently, it’s quite challenging to ensure each contributor receives an equitable amount of screen time and maintain satisfaction among all participants, as everyone desires to be present frequently.

Starting next year, the show will only air for 30 weeks, which means that many jobs will be lost. With fewer shows being produced, it could lead to long-time presenters who have been part of the series for 25 years getting replaced on the panel.

Since its debut in 1999, the popular talk show “Loose Women” has been airing weekly on ITV for one hour. However, starting from January 2026, the show will reduce its broadcast schedule to run for just 30 weeks per year.

Over the past few months, the program has made efforts to attract a younger demographic by bringing on board Olivia, known for hosting the dating show Bad Boyfriends on the same network, and in March, they debuted their first podcast on both ITVX and YouTube.

Originally sharing the hosting role of “This Morning” with former spouse Eamonn Holmes until 2021, Ruth has remained a constant presence on the program, earning her the title of the longest-serving panel member.

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2025-05-21 23:13

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