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ADER ERROR Explores “The Persistence of Memory” in SS25 Collection

BBG News

ADER ERROR is gearing up for the release of its Spring/Summer 2025 collection. Entitled “The Persistence of Memory,” the new seasonal range explores the value of “memory” in the digital age. In an era where memories fade quickly, ADER ERROR captures that essence into both its visuals and designs — thus crafting a compelling narrative with  sophisticated, multidimensional forms that embody the flow of memory and the theme of “connection.”

Reflecting its signature post-minimal aesthetic, the SS25 collection demonstrates a fusion of ADER ERROR’s core “editism” philosophy. Intuitive silhouettes creatively reinterpret simplicity, while multidimensional patterns and materials create a contrasting interplay with straight and curved lines. Handcrafted knot details elevate the artisanal quality of the pieces, conveying the intrinsic value of design and establishing clear and impactful messages embedded within the garments.

In simpler terms, the women’s line of the SS25 primary range is growing, now including a wider variety of items such as coats, two-piece skirts, tank tops without sleeves, and new handbag designs featuring their distinctive Tetraight logo.

Preview some of the looks from the new collection above. The “The Persistence of Memory” SS25 collection will be available on ADER ERROR’s webstore starting March 6. The range will also be shoppable via the brand’s physical stores from March 7.

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2025-03-04 06:26

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