Sydney Sweeney showcased her new lingerie line, SYRN, in a post on Instagram this Friday.
The 28-year-old businesswoman showed off her décolletage while wearing the brand’s Lowdown Cami, in a shade of brown called Date Night.
She snapped a seductive selfie while posing in a MacBook PhotoBooth frame.
The company shared four revealing photos of the model on social media, showing her wearing a Deep Dive Low Scoop Bralette. The post was seen by their 317,000 followers.
Both pieces retail for $39 and consumers can choose from four colors.
The post’s caption said, ‘Our recent photo booth roll,’ and featured film and teddy bear emojis.
Sweeney announced on Wednesday that her Comfy Collection is now available for purchase.
The actress from Eden shared a playful message on social media: ‘Do what makes you comfortable!’ She then announced that @SYRN is now available.
Meanwhile, SYRN described the new pieces as ‘smooth, flexible and made to feel barely there.’
The silver screen siren previously announced that her line ‘sold out in HOURS!!’
She added, ‘We’re working on a restock soon. I’m so grateful. I love you allll.’
The actress from Euphoria has been carefully planning her promotion for the new underwear line, using attention-grabbing photos and a memorable event at the Hollywood sign to build excitement.
Reports suggest she recently applied for a trademark, possibly signaling her intention to start a beauty-related business.
Trademark lawyer Josh Gerben noticed a filing with the US Patent and Trademark Office on January 16th for the trademark “SYRN,” covering skincare, beauty products, and cosmetics, as reported by WWD.
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This application shows an ‘intent to use’ the trademark, which means the products may still be under development, or the trademark is being registered to secure rights for potential future use.
No specific product names or innovations were detailed in the document.
Sweeney recently shared that her main goal for the brand is to make sure everything fits comfortably and looks good on all different body types.
She told Cosmopolitan magazine: ‘My designers are all women, and I have an amazing diverse team.
As a lifestyle expert, I’m passionate about inclusivity, and that really shines through in my work. When I’m designing or showcasing anything, I always think, ‘I want to see this look amazing on all body types.’ It’s so important to me that everyone feels confident and comfortable, and I believe representation matters. I don’t want to be the only face – I want to create a space where everyone feels seen and beautiful.
Sweeney emphasized, ‘If I wouldn’t wear it, I wouldn’t want to make it.’
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2026-03-07 04:48