Coleen Rooney stuns in a chocolate satin lace dress as she is joined by her glamorous mother Colette at the launch dinner party for her new Primark collection

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Coleen Rooney looked stunning as she celebrated the launch of her new clothing line with Primark, joined by her mother, Colette, at a dinner party on Thursday.

The 39-year-old celebrity, known from I’m A Celebrity, looked stunning in a chocolate-colored satin dress while posing for photos with her mother at an event in London’s 1 Hotel Mayfair.

I was absolutely captivated by her latest look! It was this stunning dress with the most delicate spaghetti straps and a gorgeous, flattering V-neck. And the details! A thigh-high slit that was both elegant and daring, finished with the prettiest lace trim. It’s exactly the kind of piece I adore from her collections.

Coleen looked taller in her pointed heels and happily posed for photos next to the beautiful dinner setting she’d prepared for her guests.

Coleen finished her outfit with bold gold earrings and styled her brown hair in a chic updo.

Colette, her mother, beamed with pride as she posed for photos with her daughter at the event.

Colette appeared to coordinate with Coleen, wearing a chic chocolate brown top and trouser co-ord. 

I always say a little height can do wonders for your confidence, and she definitely proved that! She paired some fabulous silver sparkly heels with her outfit and looked absolutely radiant, especially while sharing a sweet moment with her daughter. You could just tell she was in a fantastic mood!

Jess Wright, Ashley James, Georgia Kousoulou, Chloe Lewis, Scarlett Moffatt, Danielle Lloyd, and Gabby Allen were also present.

TOWIE’s Jess looked stylish and put-together in a grey pantsuit, featuring a well-fitted blazer and matching trousers.

Ashley, a 38-year-old presenter, looked fashionable at the launch party, wearing a brown leather jacket and a striped beige shirt.

Georgia, 34, a star from the reality show TOWIE, looked fantastic in a short grey shirt dress and black leather boots that reached her knees.

Chloe, known from TOWIE, looked stylish at the event in a grey blazer and wide-leg pants while posing for photos.

Scarlett, 35, wore a blue striped shirt with dark blue, wide-leg jeans.

Model Danielle, 42, looked effortlessly chic in a cream knit waistcoat and light blue denim jeans.

Gabby, a former contestant on Love Island, turned heads in a stylish white outfit with matching high-heeled shoes.

Coleen celebrated the launch of her new Primark clothing line with a glamorous party at a luxurious five-star hotel, following a showcase of six different outfits from the collection on Thursday.

Primark has partnered with the star on an exclusive new collection of stylish everyday essentials.  

‘By Coleen’ was created because Coleen believes everyone deserves to feel good in what they wear without breaking the bank. It combines her personal style with Primark’s dedication to affordable fashion.

Coleen revealed her latest collection with a beautiful photoshoot, wearing a fashionable black T-shirt with shoulder pads and cream-colored culottes.

She looked stunning in the photos, completing her stylish outfit with a small black handbag and matching heels.

For her second look, Coleen looked radiant in a beige zip-up jumper and shorts co-ord set. 

The jumper was fashionable and comfortable, with a loose collar, long sleeves, and a zipper. The shorts had a comfortable drawstring waist and a playful detail of a fake front pocket.

For her third outfit, Coleen wore a fitted black tank top with a white striped shirt and light wash jeans.

I’m loving this look! She was spotted in a gorgeous, long beige coat – it’s the perfect transitional piece for spring. So chic and effortlessly stylish, and definitely something I’d recommend adding to your wardrobe!

Coleen smiled for the photo, wearing a beige and cream tracksuit with a white jumper and sneakers.

I was so excited to see the latest photo of Coleen! She looked absolutely stunning in a simple yet elegant black satin dress, and the lace detailing was just beautiful. It was a really natural, unposed shot, and she just radiated confidence.

She styled her brunette tresses in an elegant updo for the glamorous shot.  

Coleen Rooney, 40, finished her photoshoot with a stylish white jacket featuring a high, funnel-style collar. She posed for a dramatic black-and-white close-up photo.

‘By Coleen’ was created for women who love fashion and want clothes that can easily transition from everyday activities like school drop-offs to work or meeting friends. The collection is designed to be both stylish and adaptable to any occasion.

The latest collection focuses on simple shapes, comfortable fabrics, and soothing colors. It’s designed with subtle details to make getting ready each day easier and more effortless.

Whether you’re building an outfit for cold weather, warm weather, or something in between, each item is designed to be worn again and again.

Key pieces this season include comfortable yet structured clothing like relaxed leisurewear and barrel-fit jeans. Delicate lace details add a touch of romance to both silky satin and soft jersey fabrics. Outerwear features modern designs, such as a sharp white funnel-neck jacket and a classic, longer-length raincoat.

Classic styles are back this season, featuring traditional white and blue striped shirts. These are paired with smartly tailored, practical pieces like a sleek shirt and trouser set, available from just £7.

Coleen shared her excitement about the collaboration and new collection, saying Primark has always been a part of her life. She fondly remembers shopping there as a teenager, even making trips to Manchester, and visiting Penneys in Ireland when she was younger.

I feel like a perfect fit for Primark because I’ve always thought looking good doesn’t have to be expensive.

My days are packed, going from school drop-offs to work, then to activities like lunch dates or football practice. I need clothes that can keep up with everything!

I designed this collection to offer comfortable, everyday clothing made with beautiful materials, while still maintaining a polished and stylish look.

I want women to feel empowered, polished, and truly themselves when wearing this collection.

As a style expert, I’m so excited to share that Primark is teaming up with Coleen Nolan! We’re absolutely thrilled to be bringing her fantastic collection to everyone on the high street – it’s going to be a real treat for shoppers.

We strongly believe that looking and feeling your best shouldn’t require spending a lot of money, and that’s the main idea behind this partnership.

This initial collection is made to be adaptable, and we’ve focused on creating looks that are thoughtful, fashionable, and comfortable enough for any occasion.

Prices start from £7 for the shoulder-pad T-shirt and go up to £34 for the must-have mac coat. 

Oh my gosh, you HAVE to know this collection is available in SIXTEEN countries! I’ve been stalking the website, and you can see everything online. Best of all, they have this amazing stock checker so you can see if your must-have items are in stock at your local store before you even leave the house! It’s a dream come true, honestly.

In Great Britain, customers will also be able to shop the collection via Click & Collect.

Coleen’s new clothing line with the retailer launches in stores and online on March 10th.

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2026-03-06 03:34