Victoria Beckham has demonstrated strong business skills by legally registering the names of each of her four children as trademarks.
Brooklyn Beckham recently accused his parents of trying to buy the rights to his name, alleging they offered him a bribe that would have impacted his future, his wife’s, and any children they may have.
Records filed with the UK’s Intellectual Property Office reveal that Victoria Beckham initially trademarked a name in her son Brooklyn’s name in December 2016. However, that trademark will expire this December, allowing 26-year-old Brooklyn to renew it himself with his own lawyers.
As a longtime fan of Victoria Beckham, I’ve been following her family’s ventures closely. It’s interesting to learn that because of how her trademarks are set up, her sons Romeo and Cruz, and even her youngest, Harper, all need her approval to sell anything – any product or service – where she already owns the rights. Apparently, their trademarks all expire at the same time, so until that happens, she has to give the okay for everything they do! It’s a smart way to protect the family brand, really.
Legal experts have called the list of items surprisingly extensive, and it includes things like electric train sets, makeup, and ballpoint pens.
Victoria has held the trademark to her name since 2002, and her husband, David, registered his name in 2000.
Brooklyn recently gave a very candid interview where he openly discussed the breakdown of his relationship with his parents, sharing details and expressing his frustrations.
Brooklyn stated that they insisted he sign the agreement before his wedding, as that’s when the deal’s terms would begin to take effect.
‘My holdout affected the payday, and they have never treated me the same since.’
According to a source who spoke with Page Six, Victoria Beckham asked her son Brooklyn to sign a contract before his wedding to Nicola Peltz, telling him, “Daddy has a very important deal, and you need to sign this.”
According to a source familiar with the situation, the agreement with Authentic Brands Group was connected to David selling a controlling interest in his company, DB Ventures, for $269 million in 2022. This doesn’t indicate any problems for Brooklyn.
According to a source close to the Beckhams, the agreement Brooklyn signed was designed to safeguard his and his siblings’ rights regarding the use of the ‘Beckham’ name. This was necessary because of existing commercial arrangements his parents have with partners who also have some ownership over the family name.
This is a routine measure designed to safeguard the family. While Brooklyn declined to sign the agreement, it won’t affect things, as his rights would never be limited anyway.
Unfortunately, by that point, Brooklyn had dismissed all of his advisors and was relying solely on the Peltz family’s lawyers, who may not have fully understood the original agreement or were intentionally creating problems.
PR expert Mark Borkowski explained to the Daily Mail that David Beckham’s public image, carefully crafted around values like teamwork, friendliness, and professionalism, has likely been damaged by the recent controversy surrounding Brooklyn Beckham.
Mark believes this situation will be a major challenge for the Beckhams. Despite previous reports of family disagreements, they’ve always publicly supported each other, like when they promoted Cruz’s music performances.
The Peltzes are experienced and determined businesspeople, and if they choose to, they could easily take advantage of any opportunity in Brooklyn.
They can now expand on his personal brand, much like Prince Harry did when he and Meghan Markle used his connection to the Windsor family.
Brooklyn has formed an alliance with a very influential businessman, and this expands his reach into the larger American market.
The Peltz family likely wants to avoid any independent Beckham-related ventures that they can’t influence or manage.
As a successful family, they likely saw potential in partnering with the Peltz family and building something together with the Peltz name.
The Beckhams are going through a very public and difficult family drama, and people will likely be talking about how they handle it for a long time to come.
According to brand and culture expert Nick Ede, family disputes like this happen more often than people think, especially within prominent families. However, they’re typically resolved privately, not publicly and with such a dramatic outburst.
The Beckham family has always operated as both a close-knit unit and a business. Because the Beckham name is now recognized worldwide and has significant commercial value, legal measures like trademarks were established early on to protect future ventures and prevent others from unfairly profiting from it.
Things get tricky when the timing feels wrong or the situation is sensitive. Bringing up business matters like contracts or trademarks during a highly personal time, such as a wedding, can be upsetting or lead to misunderstandings, especially if everyone involved isn’t on the same page with advice.
When trust and communication falter, actions meant to be helpful can easily feel controlling – and that’s exactly what’s happening here.
It’s crucial to remember that owning a trademark doesn’t give anyone control over a person’s life or who they are. It simply concerns how a brand is used commercially in certain areas. These agreements are typically created to secure the family’s financial future, not to limit anyone’s personal choices.
When families reach this level of wealth, it’s less about the money itself and more about how the next generation establishes their own identities while still maintaining family ties. Brooklyn and Nicola are currently navigating this challenge.
As a long-time observer, I’ve seen how upsetting it is when a personal family matter becomes public. It so easily transforms into a story full of accusations and attempts to figure out who’s at fault, and honestly, that version never captures the whole truth. It’s a really delicate situation, and going public almost always makes things worse.
This situation feels less like a typical business disagreement and more like a difficult family conflict happening in the public eye.
It’s not the only trademark row that’s given Brooklyn a headache in recent months.
The hopeful chef had to give up his idea for a new liquor brand last year because the company that makes Beck’s beer objected.
He wanted to grow his hot sauce business into a broader food and beverage company, and he filed a trademark application for “Becks Buns” in the US to allow him to sell beer and liquor.
However, the company behind Beck’s beer protested, leading Brooklyn to remove ‘beer, distilled spirits, wine, and a type of Japanese liquor similar to shochu’ from his application to avoid a legal battle with the beverage company.
David and Victoria Beckham are known for carefully protecting their children’s names as trademarks. For example, Victoria Beckham trademarked their daughter Harper’s name when she was only five years old, allowing them to use it on branded items like makeup, toys, and clothes.
An intellectual property lawyer noted that trademarking a child’s name was highly unusual, as this practice is typically only used for established celebrities.
From my experience, I’ve seen this happen a lot with up-and-coming professionals – especially lawyers. It’s usually when things are really starting to take off that they’ll talk about putting legal protections in place. It’s a smart move to think ahead and safeguard your work when you’re building your career.
‘As opposed to the future-proofing which is what Victoria Beckham has done with her children.
This could reflect current trends, especially how social media impacts and often takes advantage of celebrities.
A trademark offers greater control over one’s public image, and it’s possible that the Beckhams are using this option to safeguard their children from the increasing pressures and manipulations of modern life.
‘But from another point of view, you could call it savvy and looking to the future.’
The Beckhams are currently worth around $673 million, but that’s significantly less than the estimated $1.6 billion fortune of Nicola Peltz’s father, Nelson Peltz.
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2026-01-23 14:36