Disneyland Resort’s California visitors have helped mitigate a dip in international tourists

by

As a huge Disney fan, I was reading the news today and learned that Disneyland California is doing surprisingly well, even with fewer international visitors. Apparently, a lot of locals are keeping the parks afloat, which is great to hear! It seems like having so many Californians as regulars is really helping them weather the storm.

Typically, over half of the visitors to the Anaheim theme park come from California, according to Disneyland Resort President Thomas Mazloum. Because of this, Disney has been able to quickly adjust its marketing to focus on California residents while still working to attract visitors from other states.

Earlier this month, Disney reported a decrease in the number of international visitors to its U.S. theme parks during a recent earnings discussion.

Disney executives anticipate a small increase in profits from its theme parks and cruise line. This modest growth is expected despite a decrease in international visitors to U.S. parks and initial expenses related to a new cruise ship and the opening of a “Frozen” area at Disneyland Paris.

With Disneyland Resort celebrating its 70th anniversary recently, the park is now focused on expanding and attracting new visitors to ensure its continued success.

With so many visitors coming from California, Disneyland Resort has broadened its special discounts. Originally for Southern California residents, these deals are now available to all Californians. Additionally, they’ve made their most affordable ticket – $104 – available year-round for active U.S. military personnel. A new summer offer provides one-day park-hopper tickets for kids at just $50.

To appeal to more young families, Disneyland Resort will launch a new, interactive show called “Bluey’s Best Day Ever!” on March 22nd. The show, taking place at the Fantasyland Theatre, is based on the popular Australian animated series, “Bluey.”

Mazloum emphasized the importance of reaching new visitors, noting that many people still haven’t experienced Disneyland and represent a significant opportunity for growth.

The Monsters, Inc. Mike & Sulley to the Rescue! ride at Disney California Adventure will remain open through 2027, according to Mazloum. Originally, the ride was set to close this year to make room for a new “Avatar” attraction. However, Disney’s engineering and operations teams found a way to keep it running without delaying the construction of the new ride.

Later this year, the park will let guests switch between parks at any time, removing the current 11 a.m. start time for park-hopping, to give visitors more flexibility, according to Mazloum.

Read More

2026-02-20 21:31