Hailey Bieber turns heads in sleek all-black ensemble as she launches cult beauty brand Rhode in Sydney

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Hailey Bieber arrived in Sydney on Thursday to promote her popular beauty line, Rhode, with a launch event at the MECCA store on George Street.

The 29-year-old model looked stunning in a black power suit that accentuated her figure and showed off her toned abs.

For the event, she chose a sophisticated and strong look with a black blazer – buttoned only at the top – and coordinating black trousers.

She had long, shiny brown hair flowing around her shoulders and kept her jewelry simple. She smiled and waved to the fans who came to see her.

Earlier that day, Hailey stunned in a sleek, white dress with no straps when she visited The Nielsen café in Vaucluse. It was a very different look from what she wore later.

The change of clothes demonstrated that the founder of Rhode can effortlessly pull off both a relaxed, beachy look and a bold, fashionable style, all in one day.

Everyone turned to look at the successful businesswoman when she arrived, as she had a strikingly beautiful and healthy appearance.

Hailey looked like she was walking a high-fashion runway, not just launching a product. Her confident walk and stylish look created that impression.

Okay, seriously, she’s just… perfect. Her skin is unbelievably smooth, and the way she dresses? Forget about it! Everything is so tailored and sharp, it’s exactly why everyone is completely obsessed with Rhode – and with her. She just is chic, you know? It’s like she invented it!

Hailey Bieber smiled and waved to the many fans who had patiently waited for hours just to catch a glimpse of her.

Hailey arrived in Australia earlier this week to prepare for the official launch of Rhode, a moment Australian shoppers have been waiting for three years to see.

The popular beauty brand, famous for its trending glazed milk toner, blush, and lip tint, became officially available at MECCA stores on February 12th.

Australian fans have long faced difficulties buying these products, frequently needing to purchase them during trips to the US or paying much higher prices from resellers.

Now, fans can easily get Rhode products! They’ll be available at MECCA stores and can also be shipped directly to homes throughout Australia and New Zealand through rhodeskin.com.

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Hailey announced that Rhode is now available in Australia and New Zealand, expanding the brand’s reach to new customers around the world.

As we began expanding into Australia, we needed a partner with a global reach. Mecca proved to be an ideal match.

People shared their excitement online after hearing the big news, with many expressing feelings of disbelief and joy – one fan even wrote, ‘Dreams really do come true!’

Rhode was founded by Hailey Rhode Bieber in June 2022. 

Okay, so she’s not just the face of the brand, she is the brand! Seriously, she founded it, she’s in charge of all the creative stuff, and she’s constantly thinking up the next big thing. Plus, she’s even helping e.l.f. Beauty with their strategy – it’s like she’s everywhere, making everything amazing! I just… I admire her so much.

In 2025, Rhode was acquired by e.l.f. Beauty for $1 billion.

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2026-02-12 09:50