NBCUniversal’s Peacock to join YouTube Premium

Peacock, the streaming service from NBCUniversal, is now available through YouTube Premium. This partnership is a big win for Peacock, which has been working to stand out in the competitive streaming market.

NBCUniversal and YouTube have partnered for several years. Starting early next year, subscribers to YouTube Premium in the U.S. will also get access to Peacock, along with ad-free videos and music.

This deal marks Peacock’s biggest partnership for distributing its service so far, bringing it to many more viewers through their existing home setups.

Comcast, which owns NBCUniversal, announced on Friday that its streaming service became profitable during the second quarter, following significant investments totaling billions of dollars.

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Peacock, NBCUniversal’s streaming service, has become profitable for the first time, thanks to popular events like the World Cup and the show “Love Island” attracting viewers.

I’ve been watching Peacock’s numbers closely, and they’re showing some positive momentum as Comcast gets ready to separate its NBCUniversal media assets. In the last quarter, they added 4% more paid subscribers, bringing the total up to 48 million. That’s a solid jump from the previous quarter, and it’s encouraging to see them building a user base.

For a while, Comcast focused on offering Peacock as a perk for its Xfinity internet and cable customers. However, they’ve started partnering with other companies because people are finding it difficult to afford so many different streaming services.

NBCUniversal and YouTube TV have reached an agreement that ensures NBCUniversal’s traditional TV channels will continue to be available on the streaming platform.

NBCUniversal and YouTube are strengthening their partnership, bringing NBCUniversal’s popular shows and franchises to YouTube’s massive audience. According to NBCUniversal’s chief Mike Cavanagh, this collaboration aligns with the company’s goal of working with leading platforms to ensure continued growth.

This agreement will bring a wide range of sports—like NFL football, NBA basketball, soccer, and Major League Baseball—to YouTube, which is owned by Google.

YouTube CEO Neal Mohan announced they are strengthening their relationship with NBCUniversal to create a new kind of entertainment subscription service. YouTube Premium already offers ad-free access to popular creators and content, and now it will include the wide range of live sports available on Peacock.

2026-07-27 18:31