
Summary
The new Miu Miu Fall/Winter 2026 campaign features Hailey Bieber and Xiao Wen Ju in a series of dramatic, film-like images. The collection itself combines soft, worn fabrics with bold, oversized shearling coats and classic Miu Miu accessories. The campaign focuses on the complexities of being a woman – balancing strength and fragility, and confidently expressing oneself.
The Miu Miu Fall/Winter 2026 campaign, shot by Zoe Ghertner and Renell Medrano, explores a sense of subtle strength and captivating calm. Featuring Hailey Bieber and Xiao Wen Ju, the photos and film are set against a moody, industrial background with dreamy blue hues. The campaign portrays a modern idea of femininity – one that is adaptable, independent, and moves between feeling delicate and feeling empowered, connected and reserved.
This season’s collection balances comfort and style, pairing soft fabrics like washed poplin, cashmere, tulle, and satin with bolder outerwear pieces like oversized shearling coats and vintage-inspired hats. Leather accessories are a key focus, featuring new bags like the Vivant and Rendez-vous, alongside the classic Arcadie, and the return of early 2000s-style Bubble shoes, knee-high boots, and embellished slides. The look is finished with eyewear inspired by the 1970s, adding a confident and personal touch to the overall wardrobe.
2026-07-24 14:26