A24 and Charli XCX Drop ‘The Moment’ Merch in Japan Ahead of Its Theatrical Opening

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Summary

  • FREAK’S MOVIE has supervised an official The Moment merchandise collection releasing June 3 via Daytona Park online and FREAK’S STORE Shibuya
  • The lineup includes logo T-shirts, a tote bag, a cap, and the brat vinyl in both domestic and import pressings
  • A two-day pop-up runs June 3 and 4 at OPEN STUDIO inside FREAK’S STORE Shibuya

FREAK’S MOVIE is releasing official merchandise for Charli XCX’s new film, The Moment. The movie, a mockumentary produced by and starring Charli XCX and directed by Aidan Zamiri, will be in Japanese theaters starting June 5th. The merchandise will be available on June 3rd, just before the film’s release.

The merchandise collection is carefully curated. It starts with black, white, and neon green logo T-shirts featuring playful text on the back. A cap and tote bag, all branded with the film’s artwork, complete the apparel. A special addition is a vinyl record of the film’s soundtrack, available in both domestic and import versions, linking the merchandise directly to the music that inspired the film.

It’s important to highlight the vinyl release. The Moment isn’t a concert movie or a behind-the-scenes look at a tour—Charli has made that clear—but it’s closely linked to her 2024 album, brat, which became hugely popular and forms the central focus of the film. Including the vinyl with the merchandise openly recognizes this connection, presenting the collection not just as promotion, but as a carefully chosen introduction to the film’s unique atmosphere.

From June 3rd to 4th, the collection will be showcased at OPEN STUDIO, a gallery within FREAK’S STORE in the trendy Shibuya district of Tokyo. This gives the collection direct exposure in a major hub for fashion and culture. FREAK’S MOVIE has a history of successfully creating unique merchandise inspired by A24 films, including items for titles like I Saw the TV Glow and Heretic. This launch is particularly exciting because the film is already very popular in Japan, with fans familiar with its promotional campaign.

The Moment is a film that follows a pop star as she prepares for her first arena tour, dealing with the pressures of fame and the music industry along the way. Director Zamiri, known for her work on music videos for artists like Charli and Billie Eilish, brings a realistic, behind-the-scenes feel to the story. The film’s music is composed by A.G. Cook.

Official merchandise for The Moment will be available online and at FREAK’S STORE Shibuya starting June 3rd. A pop-up shop will also be held at OPEN STUDIO within FREAK’S STORE Shibuya on June 3rd and 4th. The movie The Moment will be released in Japanese cinemas on June 5th.

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2026-05-28 10:27