Acqua Di Parma Opens an Immersive Seaside Boutique in Italy’s Paraggi for the Summer

Summary

  • Acqua di Parma’s Paraggi boutique celebrates the maison’s 110th anniversary with seasonal exclusives
  • Interiors by Dorothée Meilichzon feature artistic collaborations and refined design
  • Available until September 2026

Acqua di Parma has opened a temporary boutique in Paraggi, near Portofino, to celebrate its 110th anniversary. The shop will be open until the end of September 2026.

To mark this special partnership, the destination offers a unique collection created with Acqua di Parma and Langosteria. It includes beautifully crafted ceramic bottles filled with refills of Acqua di Parma’s classic hand wash and lotion, available in Colonia and Buongiorno fragrances. The collection also features hand-painted candles and a stylish Panama hat adorned with Langosteria’s signature orange ribbon.

Dorothée Meilichzon designed the interior to feel both elegant and bright, featuring unique discovery tables, high tables shaped like bottles, glowing shelves, and sculpted armchairs. The space also showcases art, including Ben Arpea’s La Terrazza Italiana series and vintage watercolors from the Acqua di Parma collection.

Acqua di Parma
Via Paraggi a Mare 5,
16038 Paraggi, Italy

 

 

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2026-05-22 17:26