Harlem’s Own Fergie Baby Fronts Awake NY’s Heavyweight Plain Jane Sweats Campaign

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Summary

  • Awake NY has enlisted Harlem native Fergie Baby to star in the campaign for its newly released “Plain Jane” sweats collection
  • Shot on location in Harlem, the lookbook celebrates both the rapper’s roots and the brand’s quintessential New York DNA
  • Available in three versatile colorways—black, baby blue, and grey—the updated silhouette features a more cropped fit on the full-zip hoodie paired with a relaxed, wide open-hem sweatpant

Awake NY is celebrating its New York roots with a new collection of high-quality fleece. The brand partnered with Harlem native A$AP Ferg for the campaign, shooting the visuals right in Harlem to capture the city’s raw and genuine vibe. The photos highlight the brand’s improved and comfortable “Plain Jane” sweatsuits.

Awake NY’s latest “Plain Jane” collection is a fresh take on their signature loungewear. The updated sets feature a modern, streetwear-inspired fit, including a cropped full-zip hoodie. To complement the shorter hoodie, the collection includes relaxed-fit sweatpants with a wide, open hem – designed to look great with sneakers.

These sets are designed for ultimate comfort and lasting quality. They come in three essential colors—black, light blue, and grey—and are made from a thick, high-quality fleece (500gsm). This heavy-weight fabric keeps you comfortable in any weather while still looking sharp. Each piece features a small, subtle ‘Plain Jane’ crown logo for a touch of understated luxury.

Okay, so I just copped the new Awake NY “Plain Jane” hoodie and sweatpants, and seriously, these are my new go-to fit. They’re super comfy and feel really solid – perfect for just chilling at home or heading out. You can grab your favorite color right now either at their store or online. Definitely recommend checking them out!

 

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2026-05-17 09:25