OVO Hits the Links and Whim Tries New York Design Week

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Okay, so things are really blowing up in the game right now! We’re seeing a ton of cool crossovers, collabs, and just generally creative stuff that’s getting people talking – even folks who aren’t usually into gaming. It’s kinda wild. This week, Drake’s OVO showed up at a golf course in Toronto, which was a total surprise! And Whim, a really cool golf brand, was back at a big design event. Fair Harbor and FootJoy dropped some new gear that seriously feels like a summer vacation, and get this – Rory McIlroy was hanging out with Meryl Streep, Anne Hathaway, and Stanley Tucci in what looked like a sequel to The Devil Wears Prada! It’s been a crazy week for unexpected appearances and awesome partnerships.

Rory McIlroy enters the world of fashion

Rory McIlroy’s brief appearance in The Devil Wears Prada 2 feels right for a golfer who’s now famous beyond the world of sports. Fashion and golf are increasingly connected, and his cameo shows how athletes are becoming more visible in popular culture. While it’s a small part, it highlights how much attention golf is getting outside of the sport itself.

OVO lands in a golf pro shop

OVO has partnered with TPC Toronto at Osprey Valley, and a limited collection is now available in the club’s pro shop. What’s interesting isn’t just the partnership, but the fact that it’s being sold there. This suggests the pro shop is evolving into a carefully selected retail space, offering merchandise with the same cultural impact as any popular clothing release.

Whim Golf gets creative for New York Design Week

Whim is becoming known as a golf brand that takes risks and appears in unexpected places. Following a recent event in Milan, they brought their unique approach to New York Design Week. What connects these projects is a focus on creativity, transforming golf from just a sport into a way for people to express themselves. This time, they’ve created ‘Whimowa’ – a miniature, portable putting green made from repurposed Rimowa luggage.

Fair Harbor and FootJoy connect lean into coastal energy

Fair Harbor originally became known for its beachwear and relaxed coastal style, so its expansion into golf feels like a seamless fit. This new collection, created with FootJoy, highlights how golf is becoming more connected to travel, leisure activities, and casual wear, opening up opportunities for brands beyond the traditional golf world to offer their unique perspective.

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2026-05-15 20:26