Summary
- Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand’s Soho flagship
- The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 – $190 USD
Jolene Bridle Lane, a popular bakery and coffee brand, has opened a new location inside Aries’ main store in London’s Soho. Founded by Jeremie Cometto-Lingenheim and David Gingell, Jolene is known for its commitment to sustainable food practices and will offer fresh pastries, sandwiches, and coffee every day. This partnership with Aries goes beyond just food, creating a unique space that combines delicious food with art and culture in a vibrant part of London.
To mark this special collaboration, a limited-edition collection has been created, celebrating the love of coffee and its fans. The collection includes unique clothing and collectible items, and playfully reimagines Jolene as a zodiac sign using cosmic designs and a mix of both brands’ logos.
The new collection features items like the Aries x Jolene Wizard SS Tee and the Worshipper Sweatshirt. You’ll also find two unique mugs – the Worshipper Mug and the Column Mug – both made in the UK with eye-catching gold and black designs of a coffee wizard and a broken column. Prices vary from £28 to £150 (about $35 to $190 USD), and everything is available to purchase in stores and online.
The new Jolene Bridle Lane bakery and cafe is located inside Aries’ main 4,000-square-foot store, which was designed with Brinkworth. The space boasts striking features like a dramatic staircase with marble steps and custom Italian leather sofas. It also includes areas that will regularly showcase art, books, and music. Jolene Bridle Lane is open daily, letting customers enjoy coffee and pastries within Aries’ thoughtfully designed setting.
Jolene Bridle Lane
13 Bridle Lane, Soho, London
W1F 9BT, United Kingdom
ARIES ARISE
31 Great Pulteney Street, Soho
London W1F 9NN, United Kingdom
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2026-05-15 13:56