Inside Focus Focus: Marseille’s Bold Optical Concept

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Summary

  • Focus Focus is a 70-square-meter Marseille optical store blending eyewear, architectural design and immersive sound
  • Architects Margaux Fritz and Lucie Toussaint created a fluid, sensory environment for avant-garde curation
  • Matthieu Astruc selects rare, forward-thinking brands

Focus Focus is a unique eyewear store in the center of Marseille. It’s designed to be more than just a shop—it’s a fully immersive experience where design, vision care, and sound come together. Local architects Margaux Fritz and Lucie Toussaint created the 70-square-meter space with a blend of precise architecture and a flowing, natural feel. The interior is clear and inviting, aiming to change the way people shop for and think about glasses.

Focus Focus, founded by Matthieu Astruc, offers a carefully chosen collection of unique eyewear. You’ll find both up-and-coming brands like Vada, Port Tanger, Paloceras, and Kaci, as well as well-known names like Bottega Veneta. Many of these brands are hard to find in Marseille—and even throughout France—making the store a go-to for customers looking for something special. Focus Focus isn’t just an eyewear store; it’s a cultural space where glasses are seen as both practical tools and fashion statements.

Sound is central to the experience at this store, designed by Mateo Garcia. It’s not just background music, but an intentional system that gives the space a natural rhythm and makes it feel more engaging. In an era of often-uniform retail environments, Focus Focus stands out by reflecting the unique spirit of Marseille while also connecting to wider trends in design, lifestyle, and culture.

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2026-05-13 12:58