New Harry Potter Theme Park Land and Resort Coming, But Not for Universal

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On December 1, 2025, Merlin Entertainments and Warner Bros. Discovery Global Experiences revealed plans to create a “LEGO Harry Potter” area at LEGOLAND Deutschland Resort in Günzburg, Germany.

This new addition will be the very first LEGO-themed land dedicated to the world of Harry Potter. The resort will also feature the first hotel rooms officially designed around the Harry Potter stories. Merlin Entertainments says this project is their biggest investment ever in one of their existing resorts.

Warner Bros. Discovery is constantly seeking fresh ways to engage the millions of Harry Potter fans worldwide. According to Peter van Roden, a company executive, this new attraction will let fans immerse themselves in the LEGO Harry Potter world they’ve built with LEGOs for years, offering a truly unique, hands-on experience of the wizarding world.

What Is Known — And What Remains Undisclosed

The companies involved have agreed on the main features of the project. The new resort will blend the look and feel of LEGO with locations and ideas from the Harry Potter stories. Guests will be able to stay in Harry Potter-themed rooms – a first-of-its-kind lodging experience for fans.

These new features are intended to keep guests at LEGOLAND Deutschland longer and give them a wider range of things to do. The park is highlighting that this project is key to its future growth and will help establish it as a place people want to visit for multiple days. This expansion is also part of LEGOLAND’s larger goal of becoming a major, all-encompassing resort.

Many details about the project are still secret. We don’t yet know when it will open or how long construction will take. The companies haven’t revealed what rides, shows, or experiences will be included, and haven’t shared any designs or maps. It’s also unclear if new hotels will be built from scratch or if existing ones will be redesigned. This lack of detail suggests the project is still in its early stages, and we can expect more information to be released later on.

Broader Context: A Diversified Franchise Strategy

This project is part of Merlin Entertainments’ larger plan to feature popular brands and characters more prominently at its resorts.

Adding a Harry Potter area could attract families who already love the creative experiences at LEGOLAND parks. It also has the potential to make LEGOLAND Deutschland more well-known worldwide, and establish the resort as a place with attractions beyond just LEGO building.

This change also signals a new direction for the Harry Potter franchise. We’re starting to see the brand show up in many different ways with various companies. This new area demonstrates that future Harry Potter attractions won’t necessarily be built the same way or with the same partners every time.

Significance and Possible Impacts

This project will have a significant impact on the theme park industry worldwide. For a long time, Universal was the only company with large-scale Harry Potter-themed areas, but now that’s changed. This opens the door for new and different designs, moving beyond simply recreating scenes from the movies. The LEGO approach could also create a more fun and engaging experience, especially for younger children.

This also marks a change in Warner Bros.’ approach to its brands. By allowing more companies to use the franchise, they hope to reach new fans and markets. For companies like Merlin Entertainments and LEGOLAND Deutschland, this partnership could attract more visitors and boost their profile in Europe and worldwide.

Conclusion

The new “LEGO Harry Potter” area at LEGOLAND Deutschland is significant because it’s the first time a company other than Universal is creating a large-scale Harry Potter attraction. This version will be built with LEGOs, offering a unique take on the wizarding world.

Adding themed rooms and lodging expands what the project offers. Though specific plans are still secret, this development suggests Harry Potter experiences around the globe will become more varied and accessible to a wider audience.

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2025-12-03 19:57