NFL’s Charissa Thompson And Erin Andrews Want To Talk About Taylor Swift’s ‘Impact’ On Bringing More Female Viewers To The League

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When Taylor Swift and Travis Kelce publicly confirmed their relationship in September 2023 – with Swift sitting alongside Travis’s mother, Donna Kelce, at a Kansas City Chiefs game – the NFL experienced a significant shift. Even people who didn’t usually watch football started tuning in on Sundays. This impact was especially noticeable to sports reporters like Charissa Thompson and Erin Andrews, who discussed how Swift had broadened the league’s appeal.

NFL commentators Erin Andrews and Charissa Thompson recently appeared on the New Heights podcast. As expected, Taylor Swift was a topic of conversation, along with whether Jason Kelce, known as the ultimate ‘girl dad,’ can get his daughters interested in football. He hasn’t quite succeeded yet, but Thompson wanted to let Travis Kelce know how much it means to have Taylor attend his games. She explained:

Erin and I have discussed how Taylor Swift is significantly attracting a new audience, especially young women and girls. Many who weren’t previously interested in football are now tuning in because of her. It’s creating a special connection, with fathers and daughters bonding over her presence and the related commercials and videos.

Anyone upset about the NFL showing Taylor Swift during the early stages of her relationship with Travis Kelce should understand that for many fathers, it gave them a shared interest to enjoy with their daughters during games.

Charissa Thompson and Erin Andrews, both successful women in sports media, were inspired to pursue their careers because of the strong bonds they shared with their fathers through sports. As Thompson explained:

It was especially meaningful for us, having followed in our fathers’ footsteps professionally, to witness those moments. It’s hard to say what effect they’ll have on us down the road, but it was truly a special experience.

It was wonderful to see Travis and Jason Kelce welcome Taylor Swift’s fans—the “Swifties”—into the world of football. These new fans quickly bought Travis’s No. 87 Chiefs jersey and started listening to the New Heights podcast, where the Super Bowl champions kindly explained the basics of the game. Jason Kelce said it’s been “awesome” talking about the impact Taylor has had, and he’s enjoying the experience.

It’s really special to hear how much people are enjoying Taylor and Travis’s relationship, especially when I hear from parents and their children about it. It’s just a really positive thing.

Erin Andrews has playfully claimed she might have been the matchmaker for Taylor Swift’s new relationship, and many fans are thrilled to see Swift seemingly living out her own “Love Story.” It’s a bonus for fans if this also gives them something new to connect with their fathers, husbands, or brothers while watching football on Sundays.

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2025-11-25 03:08