Victoria’s secret: Posh ‘planning to sell’ $100m beauty and fashion brand

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Is Victoria Beckham about to (finally) make a killing in business?

Rumors are spreading in fashion industry publications that her clothing and beauty brands might be sold, and people close to the singer-turned-designer suggest this is likely to happen.

Instead of dismissing the idea, one source hinted at ongoing plans for expansion and new ventures – similar to how Stella McCartney reacted when she initially sold a major share of her company to LVMH, a French luxury group (though she later repurchased it – but that’s a story for another time).

As a lifestyle expert, I’m getting a strong sense of mystery around this situation. I’ve heard they won’t be making any statements until after everything is finalized, and honestly, that just adds to the intrigue! It feels like there’s a lot more to this story than meets the eye.

The story started last Friday when Puck, a business newsletter, reported that Victoria Beckham’s company is being put up for sale and has hired Rothschild & Co. to handle the process.

Oh my gosh, you will NOT believe what I just heard! Rachel Strugatz, who knows everything about beauty, said there were rumors Victoria Beckham – the whole brand, fashion and beauty – might be up for sale. I was hoping it was just talk, but someone who’s actually seen the financial documents confirmed it! It’s really happening! I’m honestly a little devastated, but also… curious to see who would buy it? It’s just… everything!

I was really excited to hear from Strugatz recently. He shared that the brand is actually much larger than I’d imagined! He told me they’re projected to reach $100 million in net sales this year, and a huge portion – around 70% – is coming directly through their website. It’s incredible to see how much they’ve grown!

Victoria Beckham’s business has consistently faced financial difficulties, recently reporting a loss of £4.8 million. The company also has outstanding loans totaling £6.2 million, including funds from Victoria and David Beckham, as well as investors NEO.

Since 2008, the couple have been using their own money to keep the business afloat. In 2019, NEO, an investment firm, provided a £30 million investment that Victoria recently revealed in a Netflix documentary was crucial to saving the company.

Let’s be real, the fashion world is tough when it comes to turning a profit. But I’m seeing a real shift with Victoria’s beauty line – it’s absolutely booming! Online cosmetics sales are up a fantastic 24% this year, proving that beauty is definitely a winning space right now.

This entrepreneur sells an eyeliner pencil for £32 every 30 seconds. Her new foundation is also incredibly popular, despite costing £104 for a small 30ml bottle – about the size of an egg cup. Remarkably, eight out of the nineteen available shades have already sold out online.

These drops were created with the expertise of scientist and skincare entrepreneur Augustinus Bader, and are designed to absorb quickly into the skin with a simple, effective formula.

Let me tell you, if anyone’s looking to buy this brand, it’s the cosmetics side of things – the beauty products – that will be the real attraction, not the fashion line. That’s where the serious value lies.

Deals in which big brands snap up smaller ones are relatively commonplace in beauty.

In 2023, Kering, a luxury goods company, purchased the perfume house Creed for $3.5 billion. Shortly after, L’Oreal acquired Kering’s entire beauty business for $4.7 billion.

Earlier this year, Hailey Bieber’s skincare brand, Rhode, was acquired by e.l.f. Cosmetics (Eyes Lips Face) in a deal worth almost $1 billion. e.l.f. is known for its cruelty-free products.

A spokesman for Mrs Beckham refused to comment on a potential sale.

 

Gwynnie: I screwed up my screen test (but I still got the job) 

Despite winning an Academy Award, Gwyneth Paltrow jokingly confessed her recent audition for the upcoming film Marty Supreme – a comedy about ping-pong – didn’t go well, calling it ‘terrible’.

Even worse, the retired acting superstar was playing … a retired acting superstar.

The movie, inspired by table tennis player Marty Reisman’s life, features Gwyneth Paltrow as actress Kay Stone, who has a brief romance with Marty, played by Timothée Chalamet. Sources say the film includes three somewhat uncomfortable love scenes between the 53-year-old Paltrow and 29-year-old Chalamet.

The actress, inspired by Grace Kelly, admitted she was extremely nervous during the initial camera test. She hadn’t acted in front of a camera for a long time and felt very self-aware. Thankfully, she found comfort and stability in wearing the period costumes, hair, and makeup.

Gwyneth Paltrow hadn’t been in a movie for seven years, and she playfully said she returned to acting now that her children, Apple and Moses, are grown and no longer at home.

The movie comes out on Christmas Day and is already generating excitement, with many people talking about Timothée Chalamet’s performance.

 

British pair take on a legendary quest… a live-action Zelda film 

Rising British actors Bo Bragason, 21, and Benjamin Evan Ainsworth, 17, have been cast as Princess Zelda and Link, the main characters in the upcoming live-action film adaptation of The Legend Of Zelda. Filming has recently begun in New Zealand.

Born in Chichester, England, but growing up in Belgium, actress Bragason appeared in the film The Jetty and played the sister of one of the victims in Three Girls. She also had a role in the comedy The Radleys, which featured vampires. Her mother, who runs a furniture business, currently lives in Knutsford, Cheshire.

Evan Ainsworth, who appears alongside the main cast, trained at drama school in Hull. He started acting at age ten with a role as a schoolboy on the TV show Emmerdale, and recently provided the voice for Pinocchio in Disney’s live-action film.

As a lifelong fan, I can tell you The Legend of Zelda is absolutely massive! Nintendo themselves say they’ve sold over 150 million games since it first came out way back in 1986, across all the different consoles. It’s incredible to think about how many people have enjoyed this series over the years.

The film version will come out in the spring of 2027.

The Minecraft Movie, featuring Jason Momoa and Jack Black, was a big success when it came out earlier this year. It’s based on the incredibly popular video game of the same name.

 

The curious case of the missing Knives Out murder victim 

Is there a cadaver-shaped plot hole in Knives Out: Wake Up Dead Man?

The latest installment in the mystery series starring Daniel Craig as detective Benoit Blanc hits theaters next week, and will be available to stream on Netflix starting December 12th.

I don’t want to give anything away, but I saw the movie last month at the BFI London Film Festival and really liked it. It seems like one character who was expected to die actually survived.

After Barbenheimer… are we going to have The Moana-ssey?

Christopher Nolan’s new film, The Odyssey, will arrive in theaters on July 17th. Disney is also planning a big summer release with a live-action version of Moana, currently scheduled for July 10th, though that date isn’t final.

As a lifestyle observer, I have to say 2023 was a moment in cinema! The unexpected pairing of ‘Barbie’ and ‘Oppenheimer’ hitting theaters on the same day created this incredible trend – people were actually going to see both movies in one day. It was a total cultural phenomenon, and honestly, a really fun way to experience film!

It’s not looking good for the new Sydney Sweeney boxing movie, Christy. After a disappointing opening weekend where it only made $1.6 million in North America, distributor Black Bear has chosen not to release the box office numbers for its second week.

The recent release of ‘The Running Man’ didn’t perform well at the box office. Experts are now debating the reasons, suggesting possibilities like audience exhaustion with reboots and sequels, ineffective promotion, or a story that didn’t appeal to a broad enough audience.

It’s a relief to see Wicked: For Good finally arrive! The movie opens this weekend and is predicted to earn $200 million worldwide.

 

While a Vogue cover can’t be purchased, Jeff and Lauren Bezos are effectively ‘buying’ this year’s Met Gala. They’ve been announced as the main financial backers of the event, and are now referred to as ‘Sanchez Bezos’ in connection with it.

The glamorous event is organized by Anna Wintour of Vogue, who recently featured the Amazon founder and his new wife on the magazine’s digital cover following their June wedding.

 

How lee cleaned up selling a load of Red Rum 

Lee Mack claims he once pulled off a funny trick while working as a stable boy for trainer Ginger McCain. He says he’d pretend the horse manure was from the famous racehorse Red Rum, fooling people into letting him move it!

Mack explained that he left school at age fifteen and started working at a horse stable. This wasn’t just any stable, though – it housed a famous steeplechase horse, pictured with John McCain, that uniquely won the Grand National three times.

I once sold bags of horse manure door-to-door for 50 pence each. People would usually decline, saying they didn’t need any. But then I’d tell them it wasn’t just any horse manure – it came from Red Rum, the famous racehorse!

He added: ‘It might have been! Some of it will have been. But a lot of it probably wasn’t.

‘And they’d go: “Stay there – I’ll get my 50p.”’

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2025-11-21 02:24