In the upcoming psychological thriller, The Housemaid, directed by Paul Feig, she portrays a young woman haunted by her past.
Sydney Sweeney is currently focused on rebuilding momentum after her recent film, Christy, didn’t perform well at the box office. She seems to be prioritizing present opportunities and navigating an uncertain future.
The 28-year-old actress is facing increasing criticism. This started with her public support for Donald Trump and has been fueled by her relationship with controversial music executive Scooter Braun and her recent work in an American Eagle ad campaign that many found problematic.
Critics are threatening to avoid seeing the new film, The Housemaid, when it’s released in December, which could lead to negative reviews.
A new trailer and posters released on Instagram Thursday seemed to cause further issues for Sweeney, sparking negative reactions from fans. Many said they would only watch the project to show their support for her co-star, Amanda Seyfried.
Her new movie, Christy, about boxer Christy Martin, didn’t do well in theaters over the weekend, earning just $1.3 million.


To make matters worse, other celebrities like Ruby Rose and Aimee Lou Wood have publicly criticized her and her political opinions.
PR expert Eric Schiffer says Sweeney is using smart public relations strategies to try and lessen the growing criticism she’s receiving.
He told Daily Mail that she’s consistently avoided addressing criticism by refusing to apologize, and this strategy has actually increased her public profile.
Despite seeming secure right now, Schiffer advises Sweeney to still be cautious.
Schiffer explained that the person is avoiding criticism by refusing to address the issue – they didn’t offer any apologies or explanations, and immediately returned to their work.
In Hollywood, appearing strong and resilient is valuable, and she demonstrated she could handle criticism and still succeed. Showing courage and poise is more appealing to viewers than appearing regretful. Discussing the ethics of selective breeding is a dangerous topic.
She carefully crafts a public image that attracts people, both in America and globally, creating a seemingly unshakeable and popular reputation.
Okay, so last week was intense. Our girl, Sweeney, finally addressed all the drama around that American Eagle campaign, and honestly, I was glued to every word. It’s been all anyone’s talking about, and seeing her finally speak out… I just needed to know what she thought about everything that’s been said. It was a huge moment!









The controversial ad, criticized for appearing to support white supremacist ideas, used phrases about having ‘good jeans’ and ‘good genes.’
Even though the public strongly disapproved, Sweeney hadn’t said much about the criticism. She only spoke about it briefly in an interview with GQ, but she avoided directly answering questions about the campaign and wouldn’t say whether she supported it or not.
I was so excited to hear she talked about that jeans ad! She said the reaction to it really surprised her, but she genuinely loves jeans, which makes it even better. It’s great to see her embrace something she enjoys, despite any unexpected responses.
‘All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.’
Schiffer explained that Sweeney’s American Eagle ad focused on selling clothes – specifically denim – rather than promoting a particular belief or ideology.

He addressed her insincere apology, pointing out that she’d previously stated in GQ she wasn’t concerned if people misinterpreted her actions – a remarkably cold approach to handling a public relations issue.
Her appearance in GQ is increasing her public profile, but many on the left believe she’s taking a huge risk. They worry her perceived arrogance could damage her brand and that she’s mistaking short-term popularity for lasting success, potentially leading to a significant failure in her career.
Over recent months, Sweeney has steadily raised eyebrows after a string of controversial moves.
She went to the wedding of Lauren Sanchez and Jeff Bezos in Italy in June, and then in August, it became public that she was a registered Republican.
President Donald Trump even came out and defended her during the American Eagle storm.
Recently, Taylor Swift’s partner, Matt Healy, has received criticism online for his relationship with Scooter Braun, a music executive who has faced public disapproval, and also for being featured on the cover of GQ magazine.
Taylor Swift fans have strongly disliked Scooter Braun ever since he bought the rights to her early songs for over $300 million.
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2025-11-13 12:54