Some companies publicly state they don’t use AI in their ads, but Coca-Cola is actively embracing it. They recently released another AI-generated Christmas ad and are openly proud of this decision, even after facing criticism. Coca-Cola believes AI is the way forward for advertising.
Coca-Cola’s annual holiday ad is typically quite similar from year to year, and this one follows that pattern. However, it uses a lot more images created by artificial intelligence, like cute, human-like animals and roads that seem to shift randomly. The ad’s overly polished, artificial look has prompted many people online to share older Coca-Cola commercials for comparison.
According to Coca-Cola, their 2025 holiday campaign will focus on the people who work behind the scenes to make the holidays special. They plan to use touching films and new AI technology to tell these stories, hoping to create genuine connections and spread holiday cheer.
The campaign for 2025 will feature updated versions of a traditional Coca-Cola holiday advertisement, created with the help of artificial intelligence. Coca-Cola states that this technology will improve their storytelling, but still prioritize human creativity. However, many people outside the campaign team don’t agree with this approach.
Using cutting-edge AI technology, we had precise control over every aspect of the visuals – including camera movements and realistic physics – all through simple, visual notes, much like a film director would use. What’s truly groundbreaking is how smoothly the story flows and how consistently characters behave, creating deeply engaging experiences. This isn’t just about making movies; it’s a major step forward for both creative expression and technology.
Last year, we achieved a major first by releasing a film created entirely using generative AI on television – a groundbreaking achievement, according to Thakar. This year’s project further demonstrates our commitment to using new technologies to transform how we make and distribute content.
Social Media Has Slammed Coca-Cola Over the New Ad
AI is quickly becoming a major source of debate, and using it to create content for beloved traditions – like the annual Coca-Cola ad – is likely to spark even more frustration and disagreement.
One user on X commented that while the new ad looked good, it didn’t feel Christmassy. Another was much more critical, calling it ‘disgusting’ and urging the company to hire real animators, given its significant financial resources. A different commenter suggested Pepsi could use this as an opportunity to highlight that their holiday advertisements aren’t created using AI.
AI is here to stay, and as it becomes more common in fields like advertising and entertainment, discussions about its impact on jobs aren’t likely to stop. Finding a balance between using AI and employing people remains to be seen.
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2025-11-04 17:02