Over the weekend, Kylie Jenner posted a look behind the scenes of her Kylie Cosmetics pop-up shop on Instagram.
The 28-year-old beauty entrepreneur shared a video with her 392 million followers, showcasing her hair changing from a dark color to a light, cotton-candy pink.
Kylie performed her new song, “Fourth Strike” with Terror Jr. by lip-syncing while getting her hair and makeup done.
The new look is inspired by Kylie Jenner’s ‘King Kylie’ phase, a time she’s referenced as she marks a decade in the cosmetics industry.
Her post, featuring a pink heart and crown emoji, has already received over 833,000 likes.
Her bubblegum-hued hair was arranged in a side part, swoop bang, and barrel curls.
On Saturday, the mother of two showcased her new makeup line while wearing a black tube top that boldly stated ‘KING’ in white letters.
Kylie announced on Instagram that her new ‘King Kylie’ collection would be available on her website, kyliecosmetics.com, in just 40 minutes.
Oh my gosh, she was *stunning*. Seriously, she gave this little, perfectly edgy pout – you know, the one she does so well – while casually holding the product. It was everything! I screenshotted it like five times, honestly. Just… perfection.
In a series of vibrant photos, she playfully styled her long, dark hair, highlighted with streaks of deep turquoise.
In one photo, she showed off a dramatic, shiny black manicure and a unique top made from lip liner.
One photo featured the celebrity playfully enjoying a large piece of cake to celebrate the tenth anniversary of her business.
Kylie started hinting at her new Kylie Cosmetics line last week by posting a video. In the video, she was wearing a black bra and shorts paired with sheer black tights.
Police officers slowly led her through the jail, and she was wearing handcuffs.
Her post was captioned, ‘TOMORROW … ON SNAPCHAT @ KING KYLIE.’
Close friends and family members attended a stylish event Friday night to show their support for the billionaire’s temporary shop.
Diddy’s twin daughters, Jessie and D’lila, both 18, showed up wearing identical pink tracksuits to celebrate the event.
Mom Kris Jenner, and sisters Kim Kardashian and Khloe Kardashian were also there to celebrate.
The exclusive event also drew stars like Hailey Bieber, model Gabbriette, and her fiancé, Matty Healy from the band The 1975.
Kylie started her beauty business with Kylie Lip Kits in November 2015, and it quickly grew to offer a wider variety of makeup and beauty products.
It now anchors her empire, which includes fashion range Khy and vodka beverage Sprinter.
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2025-10-19 02:33