Bella Hadid walked in the Victoria’s Secret Fashion Show on Wednesday, marking her comeback to the event. The show itself signaled a strong recovery for Victoria’s Secret, as it was the second time it had returned after a six-year break that almost ended the brand.
The recent runway show, broadcast live on Amazon Prime Video, marked a return to the show’s traditionally glamorous and alluring style. This shift aims to boost sales after a period focused on social and political messaging.
Bella has returned to public life after taking time off for health treatments. She’s been dealing with complications from a Lyme disease diagnosis, which has been a source of controversy, and has also been managing some recent mental health challenges.
The supermodel dramatically appeared, wearing a bright red bra and lace thong and showing off her tanned skin.
Bella showed off her toned stomach with a red lace garter and sheer red stockings. She completed the look with a flowing red cloak draped over her arms.
The catwalk star traded out her usual brunette tresses for feathered golden-blond locks.
She finished getting dressed and added metallic, open-toe heels with ankle straps, which made her look even more striking.
The show turned into a sister act when her older sister Gigi Hadid also walked the runway.
Gigi flashed her taut midriff in a bubblegum-pink top and high-waisted lace panties.
The show will include appearances by several well-known models who have previously worked as Victoria’s Secret Angels, such as Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Candice Swanepoel, Behati Prinsloo, Lily Aldridge, Taylor Hill, Stella Maxwell, Barbara Palvin, and Grace Elizabeth.
Gigi Hadid, Bella’s sister, is back, along with returning favorites Joan Smalls, Irina Shayk, Ashley Graham, Anok Yai, Alex Consani, Paloma Elsesser, and Yasmin Wijnaldum.
The runway show will feature some new faces this year, including WNBA star Angel Reese, social media personality Quenlin Blackwell, model Iris Law, and plus-size models Yumi Nu and Precious Lee, as well as actress Barbie Ferreira and model Daiane Sodre.
The event has previously featured performances by artists like Rihanna, Justin Bieber, Bruno Mars, Taylor Swift, and Cher. This year’s lineup includes Missy Elliott, Karol G, the K-Pop group TWICE, and Madison Beer.
Jasmine Tookes started the show by showcasing her baby bump with a sheer gold cover-up worn over a brown satin bra and thong.
Instead of wings, she had a wire-frame clam shell decorated with enormous pearl-like beads.
Adriana Lima turned heads with her daring outfit: a completely see-through, sparkling bodysuit. It was so sheer, it almost looked like she wasn’t wearing anything underneath.
Her minimalist ensemble was decorated with copper-colored metallic wings.
WNBA star Angel Reese towered over the runway in a floral bra and thong.
She completed her outfit with a coordinating garter and suspenders, and kept warm with a soft, pink floral boa.
Following her performance of “Make You Mine,” Madison Beer also modeled on the runway.
She emerged in a sheer pink corset top with silvery floral embroidery and pink feathered wings.
Behati Prinsloo brought a calming moment to the show wearing a delicate, light blue-gray robe, paired with a flowing gray scarf and a unique circular wing-like design.
For many years, the Victoria’s Secret Fashion Show was a highly sought-after and glamorous event in the fashion world.
The show began in 1995 and quickly became popular, featuring many of the world’s most famous models.
By 2001, the show was televised live, attracting millions of viewers each year who enjoyed watching the beautiful models and famous performers.
In 2019, the annual fashion show was canceled after over twenty years due to public criticism of the brand’s lack of diversity, particularly regarding body types. This followed controversial statements made by the then-chief marketing officer, Ed Razek, about transgender and plus-size models.
After a six-year break, the Victoria’s Secret Fashion Show came back last year with a more inclusive group of models, featuring women of all sizes and gender identities.
Oh my gosh, you guys, did you SEE the latest Victoria’s Secret show?! It was EVERYTHING! And it makes SO much sense now – the new CEO basically said they’re going back to what made us fall in love with VS in the first place – unapologetically sexy! It’s like they finally realized that whole ‘woke’ thing wasn’t working, and they’re bringing back the glamour! I’m seriously living for it!
Okay, so I’ve been following this brand FOREVER, and honestly, it’s about time! They used to be *the* lingerie company, all about that classic, glamorous bombshell look, but sales have been down and they tried this whole ‘diversity’ thing on the runway last year and…it just didn’t *work*. It wasn’t them! I’m SO relieved they’re finally going back to what made them amazing in the first place – embracing that iconic, sexy vibe. It’s like they’re remembering who they *are*, and I’m already obsessed with the new direction!
Hillary Super, the 53-year-old CEO who started in September 2024, acknowledged that previous leaders had let the brand lose its distinctiveness.
When I became CEO, Victoria’s Secret had a reputation for being out of touch and insensitive, so we needed to address those issues,” Martin Waters explained to the Wall Street Journal.
Following a 2020 New York Times article detailing widespread misogyny and harassment experienced by its employees and models, the company decided to make its branding less controversial.
At the time, the brand was under the leadership of Leslie Wexner and Ed Razek.
Super explained that many choices were driven by fear after the company shifted from provocative marketing to a more conservative approach, following public criticism.
The company shifted away from its previously alluring lingerie line, now offering more modest and simple clothing, with a greater emphasis on athletic wear and cozy pajamas.
As a longtime fan, I was so happy to see Victoria’s Secret really change things up and embrace diversity and inclusion. It felt like a necessary step, especially after all the criticism they received about the issues within the company culture. It’s great to see them listening and evolving!
Casey Crowe Taylor, a former PR employee for the company, shared with the Wall Street Journal that what struck her most was how deeply rooted this behavior seemed to be, especially as someone who had always valued her independence.
It’s just… everyone acted like the awful things happening were totally fine, like it was normal! It was creepy, honestly, almost like they were changing people’s minds. And if you even *tried* to speak up, to do something about it? Forget it. You didn’t just get ignored, you were actively punished for caring. It’s just… I can’t believe they got away with it!
Razek immediately refuted the claims, stating they were completely false or misrepresented.
He said he’s lucky to have collaborated with many incredibly talented people, and he values the respectful relationships they’ve built together.
A representative for Wexner, who had been linked to Jeffrey Epstein, didn’t respond to requests for comment.
As a lifestyle expert, I’ve been following the details of the Epstein case closely, and it’s deeply disturbing to learn he allegedly misrepresented his connection to Victoria’s Secret. Reports suggest he falsely claimed to be affiliated with the company, using this deception to interact with models and those hoping to break into the industry. It’s a really manipulative tactic, preying on their aspirations and building a false sense of trust.
In 2019, Victoria’s Secret received criticism for both the declining quality of its products and the lack of diversity in its choice of models.
In that same year, Stuart Burgdoerfer, the CFO of Victoria’s Secret’s parent company, announced that the yearly VS Fashion Show would be canceled.
The Victoria’s Secret Fashion Show made a comeback in 2024, showcasing a more diverse range of models. This included plus-size models like Ashley Graham, as well as transgender and models of various ethnicities.
After Ed Razek’s departure, Victoria’s Secret hired Valentina Sampaio, marking the first time a transgender model has appeared in one of their VS Pink campaigns.
The show received criticism for being dull and not living up to the brand’s usual glamorous standards.
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2025-10-16 03:21