
Netflix launched its first TV games on Wednesday, marking its entry into the competitive video game industry and a push to attract more gamers.
These five games, featuring popular titles like Boggle and Pictionary, are designed for family and friends to play together on a TV. Players use their phones as controllers, and they’re all included with a standard Netflix membership.
Alongside these, they’re also releasing LEGO Party!, Tetris Time Warp, and the social deduction game Party Crashers: Fool Your Friends. All of these games will be available in the U.S. before the holiday season.
At a media conference in Hollywood on Wednesday, Netflix co-CEO Greg Peters revealed the company’s upcoming lineup of TV games, noting the growing popularity of gaming.
People worldwide spend $140 billion annually on video games, but that number doesn’t include spending in Russia and China, or money made from game advertising.
Peters stated at the event that they see a chance to gain a share of something gradually over time.

Entertainment & Arts
Netflix is betting big on games, but with Google recently leaving the gaming market, should game developers be cautious?
Netflix first started exploring gaming in 2021 with plans to offer mobile games to its subscribers. Over time, they’ve purchased several game studios, including Night School Studios, and have been testing games playable on televisions since 2023.
These would be Netflix’s first major TV games, designed for one to eight players to enjoy together in the same room on their television.
To encourage people to continue subscribing, Netflix has been creating and offering mobile games, including games inspired by hit shows like “Too Hot to Handle” and “Squid Game.”
But so far the efforts have been mixed.
The gaming department experienced layoffs last year. More recently, Mike Verdu, the VP of GenAI for games who was leading the effort to develop this area, departed from the company.

Hollywood Inc.
Netflix is growing its game library, and is now making games inspired by its hit reality TV shows like ‘Too Hot to Handle’ and ‘Selling Sunset.’
At the Bloomberg event on Wednesday night, Peters gave the company a B- on its gaming efforts.
We’ve spent a lot of time on essential groundwork,” Peters explained. “It’s been a lot of behind-the-scenes work, but now we’re starting to move into a phase where we can really showcase our ideas and deliver on our vision for the future.
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2025-10-09 23:31