Victoria Beckham is launching a temporary shop inside Selfridges department store to coincide with the release of a new Netflix documentary about her fashion line on Thursday.
The 51-year-old designer showcased one of her dresses in the newly built luxury section of the department store, known as The Corner Shop.
The pop-up shop is launching at the same time as the debut of her three-part documentary, which explores the challenges the brand has overcome.
Victoria Beckham started her fashion label in 2008, but it struggled financially for many years. David Beckham’s businesses had to help the company out several times before it finally became profitable in 2023.
Victoria described her new collaboration with Selfridges as an attempt to build a truly personal and immersive environment. She wanted the space to feel like a natural extension of her own creativity and home life, emphasizing architectural details, luxurious fabrics, and a carefully chosen color palette.
Victoria looked stylish in a burgundy dress with open sleeves, paired with cream-colored heels and flowing waves in her hair.
When Victoria started her brand, many industry experts doubted it would last, dismissing it as just another temporary celebrity venture.
I was so moved by the trailer for the documentary! Eva Longoria shared that everyone kept telling her she wouldn’t be accepted, and it just breaks my heart knowing she faced that kind of negativity. It’s inspiring to see her proving them all wrong.
After years of hard work building her brand, Victoria’s company saw its revenue jump to nearly £113 million, a significant increase from £89 million in 2023.
In a recent interview with the Times, Victoria discussed her biggest challenge: being seen only as a celebrity name. She explained that she was determined to truly understand the fashion industry, rather than simply releasing products hoping to make a profit.
As someone deeply invested in my work, I’ve always been committed to mastering my craft. I haven’t really shared the ups and downs of building this business before, but I want to be honest – it hasn’t always been smooth sailing. You’ve likely seen the news, but I’m finally ready to talk openly about the real journey, the challenges we’ve faced, and everything it’s taken to get here.
The Mirror reported in 2019 that David had given his wife’s fashion company £23 million over the previous three years to help keep it afloat.
In Spring 2016, he provided Victoria’s company with a total of £10.6 million – a £4 million loan and £6.6 million in cash – to prevent it from failing.
In a preview for her new show, Victoria became emotional and cried while discussing the challenges she’s faced with her business. This was shown in the first trailer for her upcoming documentary.
Following the popularity of her husband David’s recent documentary, she’s opening up her life to cameras in a new project created by the same team behind the documentaries about Beckham and Michelle Obama’s Becoming.
A new three-part documentary series about Victoria Beckham will premiere on Netflix on October 9th.
Netflix released a first look trailer which gave a glimpse into what fans can expect from the show.
The documentary will explore the challenges Victoria faced with her fashion label, revealing that the business once lost ‘millions’ of pounds. Victoria remembers the financial difficulties, and David admitted the debt caused him significant worry.
Victoria has repeatedly emphasized that her family comes first. In a recent trailer, she tearfully shared her biggest wish: ‘I want my kids and David to be proud of me.’
The trailer concludes with David comforting his upset wife, telling her that even something simple like making a cheese and ham toastie would make him proud.
Victoria then quipped back: ‘Let’s be honest I couldn’t actually make a cheese sandwich very well.’
Just last year, it became known that her brand, which had struggled for years, was finally profitable – 17 years after it first began.
Financial reports for Victoria Beckham Holdings Ltd. showed losses of £5.89 million in 2021, which was an improvement from the £8.58 million loss reported in 2020.
As of that point, the company had accumulated losses of £66.3 million since it began operating in 2008. The company’s directors, including Victoria and her husband David, hadn’t received any dividend payments.
The actress playfully admitted she appeared rather gloomy in the first trailer, as she thought about her life and work.
Netflix released a new trailer on Wednesday showcasing interviews with friends of the subject, including Tom Ford and Eva Longoria. The trailer also briefly featured her oldest son, Brooklyn, despite ongoing family disagreements.
After news surfaced that Brooklyn would be part of the show, Victoria seemingly made a gesture of reconciliation towards her son by briefly including a childhood photo of him.
The trailer opened with Victoria addressing perceptions of her, saying, ‘Some people saw me as a really unhappy person who never smiled, but that’s not true! I do smile, so don’t be surprised to see it.’
While watching old videos of her Spice Girls days, she emphasized that she’s stayed true to her roots and admitted she’s always craved acceptance, even as a child.
The trailer briefly showed her shift from being a singer to a fashion designer, and another designer, Tom, admitted that many people initially doubted her ability to succeed in the fashion world.
Desperate Housewives star Eva then reveals ‘everyone was warning her, ‘you will not be accepted”.
This documentary offers a rare, behind-the-scenes look at Victoria, her family, and the people she’s closest to.
Despite being upset about the distance between her and her son Brooklyn, Victoria has decided to include him in her show, even though he wasn’t shown in the promotional trailer.
Even though the fashion designer hasn’t spoken to Brooklyn, 26, for months, she’s decided not to remove his appearances in the documentary about her growing company.
People involved with the project say a scene showing Brooklyn assisting with cleanup after a rainstorm at her Paris Fashion Week show in September 2024 will be featured.
Victoria is rallying her team and family to help clean the runway, and her children will all be participating in the show.
According to a source, the show will focus on Victoria’s fashion and beauty business, including the Paris show where her son, Brooklyn, played a role. They’ve confirmed that Brooklyn will definitely appear in the series.
Brooklyn Beckham, husband of Nicola Peltz, will appear in the docuseries alongside his younger brothers, Romeo, 23, and Cruz, 20.
The actors will appear in scenes related to the world of fashion. One scene reportedly shows Cruz getting measured for a suit before one of his mother’s fashion shows.
As a lifestyle expert, I’m so excited about Victoria’s new documentary! It’s a really intimate look behind the scenes of her fashion world, and we get to follow her journey as she gears up for the incredibly demanding Paris Fashion Week. It promises to be fascinating!
The show will reveal the story of her life, from when she first became a Spice Girl to building a thriving fashion and beauty business.
David Beckham, a famous England football player, married Victoria in 1999 and recently achieved great success with his Netflix documentary, which also featured Victoria.
David recently shared that it took some convincing to get the subject of her new documentary on board, but praised her as incredibly dedicated and intelligent, believing everyone should see what she’s capable of.
David discussed the new Netflix show on Today with Savannah Guthrie and Craig Melvin, sharing details for the very first time.
It took some convincing, but I truly believe she was the highlight of my work.
I saw this as a perfect chance to recognize her contributions. She’s dedicated the last 18 years to building our brand, and she’s an incredibly diligent worker – something most people don’t get to witness.
I encouraged her to share a look behind the scenes of her work and business. She’s incredibly talented and dedicated, and I want others to recognize her efforts.
In his Emmy-winning documentary, David shared that the famous dance he did to ‘Islands In The Stream’ wasn’t planned, and his kids were actually a little embarrassed by it.
He explained that the idea came to him spontaneously. They’d been inside the tent all day, and he suddenly realized it would be fun if his parents danced, even though he knew his kids might be a little embarrassed.
It all happened so quickly, and we all reacted instantly. The kids seemed a little embarrassed, but in that moment, the song really connected with us. We just started dancing and, ultimately, it was a special experience for us.
Victoria had viewers laughing during the documentary when David jokingly questioned her statement about growing up in a working-class family.
David, surprised, asked Victoria to tell the truth. She insisted she was being honest. He then kept pressing her to remember what kind of car her father drove her to school in.
Finally, the Spice Girl agreed, revealing, ‘Okay, my dad owned a Rolls-Royce back in the 1980s.’ David simply said ‘Thank you,’ then left, closing the door behind him – he had gotten what he needed.
Victoria shared in an interview with Harper’s Bazaar that the moment happened naturally. She explained that David was watching on a monitor in another room and simply peeked his head in.
‘It was not rehearsed. Like the dancing in the tent. None of it was rehearsed.’
Victoria recently released a £110 T-shirt with the phrase ‘My Dad Had A Rolls Royce’ as part of her clothing line.
The couple also spoofed the scene in a Super Bowl advert for Uber Eats.
Netflix reports that the Beckham documentary series was its most popular show for two weeks after its release almost two years ago, attracting 11.6 million viewers worldwide.
Victoria Beckham will be released on Netflix on October 9.
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2025-10-08 16:53