Baldur’s Gate 3 Publisher Pushes Back Against AI Games ‘No Respect for Craft’

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The head of publishing at [Company Name] has spoken out against the growing use of artificial intelligence in [Industry]. The use of AI in game development is already sparking debate, and many gamers say they won’t buy games that include art created by AI.

AI is a helpful tool for coding, but it can sometimes stifle the originality that players expect and pay for in games. Some game companies, such as Ubisoft, are excited about using AI, while others, like Larian Studios, worry about its potential negative effects on the gaming industry.

Baldur’s Gate 3 Publisher Is Another Voice Complaining About AI

Michael Douse, who leads publishing for the popular game *Baldur’s Gate 3*, recently shared his worries about the increasing use of artificial intelligence in game creation. He was responding to news that Elon Musk’s company, xAI, plans to have a game developed by AI by 2026.

Douse also discussed why human creativity is essential for compelling video games. He believes that connection with a game comes from appreciating the skill and effort put into it. Without that human element – that ‘special touch’ – games become bland and lose their emotional impact, ultimately defeating the purpose of playing them.

More Game Developers Are Speaking Out About AI

Douse isn’t the only one who feels this way. Many prominent figures in the gaming industry, including the lead performance director of *Black Myth: Wukong* and even Shigeru Miyamoto, have strongly opposed using AI in game development.

While AI can help create game assets and code more efficiently, the real question is whether it can create a game people will genuinely enjoy. Every game company dreams of a massive hit on platforms like Steam – a game that attracts millions of players right away. But these successes often seem unpredictable. Who would have guessed that games like *Satisfactory* or *Megabonk* would become so popular?

Gamers today have so many choices but not a lot of time or money, so they’re being more selective about what they play. If someone just wants a simple, visually stimulating game, there are plenty of options on mobile. This means game developers need to work harder to convince players to buy their games, and AI-driven games face an especially difficult challenge.

Companies like Ubisoft are optimistic about the potential of AI, with CEO Yves Guillemot suggesting it could reduce the need for extensive pre-planned cutscenes. However, relying too heavily on AI-generated content risks alienating players. Recent successes, like Baldur’s Gate 3, have shown that audiences appreciate carefully crafted narratives and detailed worlds – qualities that are currently difficult for AI to replicate.

Developers are hoping to strike a good balance with AI – using it to speed up work and simplify development without stifling their own creativity. While some companies may fully embrace AI, many developers will likely still focus on the importance of human-driven innovation.

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2025-10-08 06:41