Better Collective’s AI-powered sports betting tool, Playbook, is now available on X in the US.
Just last month, Better Collective introduced Playbook, a new sports betting tool that uses artificial intelligence to automatically create betting slips for users. Now, they’ve partnered with X in the US to add this tool directly to their platform. This strategic partnership will allow X’s users to easily access and utilize Playbook’s features.
As a sports fan, I’m really excited about this! Now, we can get instant access to pre-made lists of bets on X. It makes placing bets so much easier – no more manually filling out slips on different sportsbooks’ websites. I think this will keep us more engaged, encourage us to keep coming back, and ultimately be a great thing for everyone involved. It’s a new way to connect with our favorite sports and betting platforms, and I can see it building long-term value for the sportsbooks themselves. It’s a win-win, really! This new feature creates a new channel for engagement and retention.
Playbook on X is redefining how players engage with live sports
When Better Collective first announced Playbook, they explained it was designed to keep current players engaged, rather than bring in new ones. Because of this focus, Playbook seems like a good addition to the sports communities on X. Jesper Søgaard, co-CEO of Better Collective, expressed a similar view when this partnership was announced. He believes it’s a natural fit. This approach emphasizes player retention.
According to the press release, this partnership highlights Better Collective’s goal to become a leader in the growing area of keeping bettors engaged, and to deliver lasting benefits for their sportsbook partners, he stated.
Similarly, Chris Park, who leads developer platforms globally at X, expressed his excitement about the partnership, stating that it’s changing how fans connect with and experience live sports.
Playbook uses image recognition powered by Better Collective’s unique AI and intelligent deeplinks to automatically generate betslips. These betslips then send users directly to their preferred sportsbooks’ apps and websites, making betting much faster and easier. It significantly streamlines the betting process.
Better Collective initially released Playbook on September 3rd, right before the start of the NFL season. The company intends to develop additional AI-powered tools and continue leading the way with new advancements in the sports betting industry.
That’s all for now. Stick around for more betting news and updates.
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2025-10-02 21:41