FIRST has kicked off our partnership by combining some of our top products – EsportsBattle for esports and Setka Cup for sports – both of which are known to keep players engaged and provide the quick, exciting betting experience they’re looking for.
BETER and FIRST have teamed up in a new strategic partnership. As part of this collaboration, FIRST will now include well-known tournaments from ESportsBattle.
BETER and FIRST partnership
As stated in the official announcement, BETER offers esports betting on its ESportsBattle tournaments, which include competitions for eFootball, eBasketball, eHockey, and eTennis. In addition to esports, BETER’s sports betting options feature Setka Cup table tennis, BSKT Cup basketball, GTR Cup tennis, Padel, and cricket.
Regarding FIRST, it’s a company that provides sports betting solutions. They assist operators in Latin America (LATAM), Europe, and Africa by offering competitive pricing, skilled trading, local market knowledge, and other valuable resources to help them succeed.
BETER and FIRST are working together to offer cutting-edge betting experiences, according to Gal Ehrlich, CEO of BETER. The announcement details that FIRST is kicking off this partnership by adding a range of BETER’s top products – EsportsBattle for esports and Setka Cup for sports – which have a track record of attracting players and providing the quick, exciting betting action they want.
Tom Light, the CEO of FIRST, also commented on the collaboration. He explained that BETER’s range of offerings complements FIRST’s sportsbook nicely.
According to Light, we empower operators to quickly become competitive with top-tier companies, launch products faster, keep players more engaged, and confidently compete with leading brands throughout Latin America, Europe, and Africa right from the start.
BETER and ESportsBattle tournaments
In July 2025, BETER expanded its ESportsBattle offerings with the new eTennis option. This also made BETER the first supplier to bring a quick-play eTennis experience to the market.
Tennis is currently very popular with players, which has caused a significant increase in requests from sportsbooks for an esports version of the game,” Ehrlich explained.
Adam Conway, BETER’s general manager of esports, also shared his perspective. “At BETER, we are dedicated to providing the highest quality esports products available,” he stated. “That’s why we’re introducing a unique eTennis offering and working towards hosting more than 500,000 esports events each year across our four main games – a level of coverage that’s unmatched in the industry.”
That’s all for now. Stick around for more betting and iGaming news and updates.
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2025-10-01 02:11